CLEVELAND, March 27, 2017 /PRNewswire/ -- Fathom—a digital marketing agency specializing in leading higher education institutions in reaching their goals with digital-first strategies—and Eduventures, a leading research and advisory firm, are teaming up to connect the dots between research, strategy, and results. Fathom is looking forward to making a tangible impact on higher education marketing through membership in Eduventures Research and Advisory Service for Higher Education Leaders.
With over a decade of experience in the higher education space, Fathom is adept in leveraging digital to drive enrollment for clients as well as running yield campaigns, which help institutions enroll accepted students who have yet to commit. Specifically, the agency's investment in Marketing Automation has allowed it to help clients nurture their audience with 1:1 communications. Fathom also works with its higher education clients to leverage data by utilizing their technology stacks—such as student management systems and data warehouses—or helping them create custom technology solutions, which are then connected to Marketo for personalized marketing purposes.
"Fathom is thrilled become a part of the Eduventures membership," said Sean Wenger, Fathom's Executive Vice President of Client Services. "Our higher education team looks forward to delivering stronger strategies, deeper insights, and research based campaigns by leveraging Eduventures' meaningful work and thought leadership in the industry."
With the help of Eduventures and its vast resource base that includes primary research, analysis and advisory services, Fathom plans to utilize its specialties in enrollment marketing and yield campaigns to help institutions find, nurture, and retain students, optimizing the path from discovery to graduation. Ultimately, Fathom hopes to be a best-in-class provider of higher education marketing and is excited to lean into Eduventures' resources and capabilities to continue playing an impactful role across the whole student lifecycle.
Eduventures' 2017 focus includes its annual Prospective Student Survey as well as a Survey of Admitted Students, Adult Learner Survey, and Higher Education Technology Landscape report. The company will invest research efforts into Student Success Ratings—which grade institutions and analyze the elements that characterize top performing institutions—as well as providing an Academic Program Assessment framework.
Fathom is a full-service digital marketing agency for transformation minded marketers looking to punch above their weight. With experience in connecting business strategy and strategic marketing solutions, Fathom helps modern marketers to navigate change, calibrate increasingly integrated sales and marketing departments, and restructure to better support their businesses. Fathom is headquartered in Cleveland with offices in Columbus and Chicago. Read more about Fathom here: http://fathomdelivers.com/.
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