Fathom EDU Standard (2nd Ed.) Encourages Student-Centered Marketing Investments
CLEVELAND, Sept. 29, 2014 /PRNewswire/ -- Online advertising has a reputation among some non-profit school marketers as the province of the for-profits, yet up to 50% of students among Fathom's non-profit education clients expressed interest through paid search advertisements in the last year.
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Online advertising and other education marketing data are illuminated in Fathom's newly released 2nd edition of the EDU Standard. This 14-pg. report contains Fathom and broader industry figures from the first half of the year, covering both higher-ed paid search in particular and other student-centered marketing in general. Topics include SEO fundamentals; Google AdWords click-thru rates and cost-per-click; mobile and cross-platform performance trends; customer relationship management systems (CRMs); and the social media habits of young adults.
"Competition is increasing in higher education, and the schools that can strategically invest while keeping student outcomes in mind are the ones that will survive," says Evan Horomanski, director of business development for Fathom Education. "Fathom's education marketing standard is published to fill schools' need to understand how their rivals are innovating and explain in simple terms what trends in marketing imply for a student-centered approach to education. Marketing is no longer a dirty word on campus, and smart schools recognize its power in attracting, retaining and engaging ideal students throughout their academic and post-graduate lifetimes."
Higher-education marketers looking to invest in a student-centered approach to recruitment, engagement and retention are encouraged to read the full EDU Standard (2nd Ed.) report.
About Fathom
We believe that all investments in marketing and advertising should be held highly accountable. Fathom is a full-service digital marketing and analytics agency that delivers profitable revenue for its clients across multiple digital touch points. Our results-oriented approach aligns well with mid-cap and large enterprises alike. Our proven track record of success across multiple industries—including manufacturing, technology, education, healthcare, retail and financial services —allows us to back up our promise to deliver "results that matter." Companies that want simple answers to the digital world's complex marketing questions choose Fathom for the assurance that the return on their advertising budgets will be highly profitable.
SOURCE Fathom
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