Fathom Healthcare To Embrace Growth, Digital Health Intervention in 2015

CLEVELAND, Dec. 19, 2014 /PRNewswire/ -- The U.S. is set to spend $3.05 trillion on healthcare this year, and healthcare organizations will take more steps to realize the full potential of health IT in order to cut skyrocketing costs, increase access to care, improve quality, and encourage patient engagement. In the name of these priorities, hospitals and health systems across the country are looking for a digital health intervention. This intervention can take many forms: health IT (EHRs, telehealth, mobile tools); data analytics; individualized medicine; 'doctor-less' patient models; social media for quantifying population health. Each of these interventions represent a democratized future of healthcare.

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Fathom Healthcare embraces such a future by helping its clients acquire patients, improve care and lower costs. Having achieved its growth plan for 2014, it was proud to add organizations such as Tanner Health System and Shepherd Center to its roster to 15 healthcare systems that collectively represent nearly 1,000 cares sites across the country. These systems look to Fathom for help adapting to the new frontier. To this end, Fathom founded a Healthcare User Group for clients to share ideas and strategies across the country. 2014 has also seen the company contribute articles to established healthcare publications such as Becker's Hospital Review and Ragan's Health Care Communication News.

"Looking ahead to 2015, we plan to expand the Healthcare User Group and continue to grow our health system expertise and expand to other markets, including our health IT niche," said Amy Marshall, VP of social media & research, Fathom Healthcare. "We also expect to build our analytics practice to provide better tracking of marketing return-on-investment for our healthcare clients."

Another highlight of 2014 is many of Fathom's clients made the 2014 list of "100 Great Hospitals in America" from Becker's Hospital Review. Fathom congratulates them on the honors.

Fathom also serves health IT companies that need to increase lead-generation capabilities, improve online reputation, and conduct savvy PR for venture capitalist investors. As Fathom grows, it expects significant growth for its current and future base of customers.

About Fathom

We believe that all investments in marketing, advertising and sales should be held highly accountable. Fathom is a full-service digital marketing and sales acceleration agency that delivers profitable revenue for its clients across multiple digital touch points. Our results-oriented approach aligns well with mid-cap and large enterprises alike. Our proven track record of success across multiple industries—including manufacturing, technology, education, healthcare, retail and financial services —allows us to back up our promise to deliver "results that matter."  Companies that want simple answers to the digital world's complex marketing questions choose Fathom for the assurance that the return on their advertising budgets will be highly profitable.

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SOURCE Fathom