Fathom Hires Michael Baer To Lead Its Chicago Operation

New Managing Director Brings Broad Experience to Agency

Jul 16, 2014, 09:00 ET from Fathom

CHICAGO, July 16, 2014 /PRNewswire/ -- Fathom Communications announced the appointment of Michael Baer to lead its Chicago office as Managing Director, effective immediately.  In the newly created position, Michael will report to Fathom's co-founders, Chief Executive Officer Peter Groome and President Tres McCullough.

"We have a really good foundation in Chicago that's been building and building each year since we opened the office in 2005," said Groome. "We are excited to accelerate the momentum and take things to the next level with a proven leader and thinker like Michael."

In his new role, Michael will be focused on driving vision, strategy, creativity, innovation and growth for Fathom and its clients. Baer said, "Fathom has an inspiring purpose and a great heritage of creative problem solving. I'm looking forward to helping deliver on their concept of 'Going Deep' and being part of the team developing ideas and solutions with the power to move businesses."

Prior to Fathom, Michael was EVP, Managing Director at Starcom in Chicago. Michael also led the Porsche business at Cramer-Krasselt in Chicago as SVP, Group Account Director. Prior to Chicago, he spent many years in New York, where he worked at agencies including Lowe & Partners, Ammirati Puris Lintas, and Foote Cone & Belding. In addition, Michael is the developer of the concept of "Stratecution" and blogs on the topic at stratecutionstories.wordpress.com.

About Fathom:
As a consumer engagement company, Fathom's work covers a wide range of marketing services including direct, digital, experiential, entertainment and promotional advertising for both consumer-facing and B-to-B brands. Fathom was founded in 2001 by Peter Groome and Tres McCullough, and is part of the Omnicom Group. Fathom has offices in New York, Chicago and Los Angeles. www.fathomcommunications.com


Peter Groome, CEO

Michael Baer, Managing Director, Chicago