CLEVELAND, Sept. 24, 2013 /PRNewswire/ -- Retail websites share twin goals of increasing qualified visitors and overall visibility on comparison shopping engines (CSEs). Fathom plans to maximize the performance of clients' shopping feeds with an eye towards increased profitability. Now advertising clients' products on 100+ CSEs, brands can expect inclusion in media like Google product listing ads; Amazon product ads; Shopping.com; NexTag; Buy.com; Shopzilla and PriceGrabber.com. This enhanced CSE coverage strengthens Fathom's focus on digital marketing and analytics for the retail industry.
"This is a major step for Fathom's retail/e-commerce capabilities, as CSE management will give us a differentiator in the market and move us closer to becoming our clients' marketing brain," said Drew Kraemer, Director of Retail & e-Commerce at Fathom. "We have the right tools to execute innovative shopping feed strategy for clients. Being able to manage numerous product data feeds from one source will increase Fathom's efficiency, and being able to dynamically optimize data feeds with custom business rules will improve our clients' overall performance and return-on-investment."
Comparison shopping engines are important to online retail because Web-based product search is an integral part of the consumer research and evaluation process. The more completely and prominently a company's products are featured in shopping search results, the greater the likelihood that the consumer will purchase that product over competing products. Product-centered search offerings such as Google shopping and Yahoo! shopping are a key feature of search engines.
About Fathom We believe that all investments in marketing and advertising should be held highly accountable. Fathom is a full-service digital marketing and analytics agency that delivers profitable revenue for its clients across multiple digital touch points. Our results-oriented approach aligns well with mid-cap and large enterprises alike. Our proven track record of success across multiple industries—including manufacturing, technology, education, healthcare and retail—allows us to back up our promise to deliver "results that matter." Companies that want simple answers to the digital world's complex marketing questions choose Fathom for the assurance that the return on their advertising budgets will be highly profitable.