Fathom's CEO To Be Set on Fire for Hotcards Burn Charity Event

Sep 26, 2013, 11:30 ET from Fathom

CLEVELAND, Sept. 26, 2013 /PRNewswire/ -- Scot Lowry's low-key personality has never been described as "explosive," though the Fathom CEO will be set on fire on October 19 for Hotcards Burn, an event to benefit the Cleveland Foodbank and the Brick by Brick Organization. Just after sunset on October 19, 2013, Cleveland-based print and design company Hotcards will attempt to break the Guinness World Record for "The Most People Performing Full-Body Burns" (which includes Lowry) in Cleveland's Flats district, all while throwing a giant spectator party at Shooters and raising money for a good cause.

(Photo: http://photos.prnewswire.com/prnh/20130926/CL87134LOGO )

Guinness World Record officials will be flying in from New York City to judge the record-breaking attempt. If successful, the award will be presented at Shooters to the 20 burners, their igniter partners, as well as the City of Cleveland. The official Hotcards Burn party at Shooters will include food and drink specials, autographs and photos with the burners, Hotcards Burn merchandise sales, live music all night, and epic views of The Hotcards Burn. The ceremony will start at 7:45 p.m., with the full-body burns igniting at 8:00. General admission tickets are $15 in advance and $20 at the door while limited VIP tickets are $25 and $30, respectively.

In addition to Lowry, the burners, led by the talented stuntman Ted Batchelor, will include John Gadd, CEO of Hotcards; Archie, radio morning show host from 87.7 Cleveland's Sound; Jenna Conforti, Director of Marketing at Scene Magazine; Tony Madalone, CEO of Fresh Brewed Tees; a minister; an attorney and many more.

More information about the Hotcards Burn, including how to purchase tickets, can be found at: Hotcards.com/burn.

About Hotcards.com
As Margaret Meade once said, "Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has." Hotcards.com changed the way people buy print in Cleveland, as well as around the world. They helped revolutionize an industry that's so commonplace – people consume it like air. They now feel it's time to do more, go bigger, make a dent in the universe. Welcome to the new Hotcards – it's time to Become Known™.

About Fathom
We believe that all investments in marketing and advertising should be held highly accountable. Fathom is a full-service digital marketing and analytics agency that delivers profitable revenue for its clients across multiple digital touch points. Our results-oriented approach aligns well with mid-cap and large enterprises alike. Our proven track record of success across multiple industries—including manufacturing, technology, education, healthcare and retail—allows us to back up our promise to deliver "results that matter."  Companies that want simple answers to the digital world's complex marketing questions choose Fathom for the assurance that the return on their advertising budgets will be highly profitable.