Fathom's "Ignite" Service Sparks Sales Leads, Spreads New Content

The new content marketing package offers a premium piece of content plus a stand-alone derivation of that content for targeted Web distribution.

Jun 19, 2013, 03:00 ET from Fathom

CLEVELAND, June 19, 2013 /PRNewswire/ -- Sometimes a spark is required to ignite interest. Fathom's new packaged content service, called "Ignite," offers two distinct pieces of content ready for Web distribution... and shares them with related audiences.

(Logo: http://photos.prnewswire.com/prnh/20130619/CL34419LOGO)

The new content service offers two distinct products: One initial premium piece, followed by a derivation. Each piece of content is distributed across the Web via social channels and other platforms based on connections with related websites. All content will be developed, revised and approved according to a calendar, along with the planned distribution phase for the finished product. The minimum timeline is 3 months, which primarily allows for the relationship-building component necessary for the distribution phase.

"This new content package creates a lot of value for people that have a difficult time creating premium content," said Jen Callahan, Director of Online Marketing. "Having special content and being able to promote it effectively can be the difference between 'business as usual' and 'Wow, look at this company!' We find that companies that create the most valuable content have the easiest time generating new interest or sales leads."

All interaction with the content will be measured, and Fathom will produce reporting on content-specific conversions, "likes," tweets, shares, page views, new links and any other applicable measurement that can be tracked.

The package also includes an option for 1 blast email message or a landing page with a form and 1 automated follow-up message (at additional cost).

About Fathom
We believe that all investments in marketing and advertising should be held highly accountable. Fathom is a full-service digital marketing and analytics agency that delivers profitable revenue for its clients across multiple digital touch points. Our results-oriented approach aligns well with mid-cap and large enterprises alike. Our proven track record of success across multiple industries - including manufacturing, technology, education, healthcare, retail and financial services - allows us to back up our promise to deliver "results that matter."  Companies that want simple answers to the digital world's complex marketing questions choose Fathom for the assurance that the return on their advertising budgets will be highly profitable.

Contact: Paul Richlovsky, 216.369.2220, PRichlovsky@fathomdelivers.com