FatWallet Readies For Record Multichannel Mobile Shopping This Holiday

New mobile site from FatWallet offers a one-stop "app-like" shopping environment for holiday gift seekers, and FatWallet's Black Friday Deal Finder mobile app (for iOS and Android) lets them both plan and shop directly from their tablets and smartphones

Nov 12, 2013, 07:00 ET from FatWallet

BELOIT, Wis., Nov. 12, 2013 /PRNewswire/ -- FatWallet, where savvy shoppers share coupons and earn cash back at over 1,500 stores, launches new responsive mobile site, providing a true "app-like" shopping environment for holiday gift seekers. With tablets and smartphones expanding as consumers' top choice to both research products and make purchases, multichannel mobile shoppers are expected to spend 32.5% more than the average shopper this holiday season, and 52% of tablet owners say they will use them to make a holiday purchase (Internet Retailer).

(Photo: http://photos.prnewswire.com/prnh/20131112/CG14653)

(Logo: http://photos.prnewswire.com/prnh/20131023/CG02613LOGO)

"Integrating all retail discounts, cash back offers and forums into our mobile site provides consumers with one streamlined multichannel shopping resource," stated Ryan Washatka, FatWallet President. "Now our members can participate in the FatWallet community on a higher level with their mobile devices and shop on-the-go for bigger savings much more confidently."

The redesigned one-stop mobile experience brings fast user-friendly features, including

  • Shop Today's Best Deals (assortment of up-to-the-minute best daily deals and savings)
  • Shop by store for instant access to cash back savings at hundreds of top retailers
  • Shop by category for more specific comparison shopping
  • Review, comment and post in all FatWallet forums and set custom alerts, filtering and messaging

The updated Black Friday Deal Finder app from FatWallet.com (for iOS or Android devices) is now more than just a holiday planner, evolving into a comprehensive mobile shopping app featuring the majority of sale items related to Early-Black Friday, Thanksgiving, Black Friday and Cyber Monday discounts. Mirroring content from FatWallet's Black Friday Deal Finder online, the app offers mobile shoppers a user-friendly tool to compare and shop for the more than 40,000 expected holiday deals, featuring advanced search by store, category, brand, price range, free shipping and/or doorbusters.

Push Notifications are sent each time a store's 2013 Holiday Sale ad is published. Users can review each store's ad scan, page by page, deal by deal and buy items directly from the app. App users can also flag and view their favorites, share deals and ads with family and friends, quickly view most popular and most recent deals, and access up-to-the-minute Black Friday news and smart holiday shopping tips.

About FatWallet: As the preferred online coupons and cash back shopping resource for millions of smart consumers, and home to all the Black Friday deals, FatWallet.com works closely with 1,500+ retailers like Kohl's, Newegg, Walmart and Amazon to publish special offers, discounts, coupon codes and Cash Back rewards to its members. The much celebrated FatWallet forums represent the pulse of an evolving online marketplace where smart consumers gather to share and learn. FatWallet is owned by Performance Marketing Brands (PMB) who owns and operates the world's most rewarding shopping programs. Through its family of distinct websites and reward programs, PMB users can get a great deal and earn money back every time they shop. PMB shoppers are expected to spend over $2 billion through PMB's websites and shopping programs in 2013.

CONTACT: Brent Shelton, brent.shelton@fatwallet.com.

SOURCE FatWallet