Feed Them The Best. Whether They Deserve It Or Not: The Honest Kitchen Celebrates Pet Parenthood in All Its Messy Glory with New Campaign and National Giveaway

Leader in Human Grade Pet Food Offering Year's Worth of Product and Luxury Mattress Bundle

SAN DIEGO, April 9, 2025 /PRNewswire/ -- The Honest Kitchen, a pioneer in human grade pet food, is embracing the real, unfiltered side of pet parenthood with the launch of its latest campaign: "Feed Them the Best." Rooted in the belief that our pets deserve the same quality of care and nutrition as we do, the campaign celebrates the muddy paws, torn-up pillows, and all the delightful chaos a pet can bring. It is a warm reinforcement that even when they're not on their best behavior, our four-legged family members are still worthy of the very best, starting with healthy, high quality, human grade pet food.

The campaign comes to life with a playful rallying cry: "Give us Your Worst. We'll Give Them the Best." A call to pet parents to share their pet's naughtiest moment with The Honest Kitchen. In exchange for submitting HERE before May 10th, entrants will receive a free bag of treats from The Honest Kitchen and be entered for a chance to win a year's supply of The Honest Kitchen food and a luxury bed bundle from Naturepedic – with an organic mattress for pet and parent.

Whether your dog just chewed your favorite sneakers or turned your living room into a snow globe of shredded couch stuffing, The Honest Kitchen wants to hear about it. The grand prize winner will be chosen and announced next month. 

"Our love for our pets isn't earned—it's instinctive, unwavering, and unconditional, regardless of how they behave," said Miki Dosen, CMO of The Honest Kitchen. "We created this campaign to celebrate all of the wild, messy, hilarious moments that make pet parenthood so rewarding—and to remind people that giving our pets the highest quality care, including what we feed them, should be simple, even when life gets complicated."

The campaign integrates a thoughtful partnership with Naturepedic, a leading organic mattress brand and like-minded champion of high-quality, consciously crafted products. Together, The Honest Kitchen and Naturepedic are giving pets and pet parents every layer of comfort—not only through the giveaway, but also through in-store pop-up experiences next month at Naturepedic retail locations in New York City and Los Angeles. These interactive moments will invite consumers to bring their pets out to spend quality time and receive a taste of the campaign through interactive activities, product freebies, and exclusive perks in a fun, pet-friendly environment.

For more on the "Feed Them the Best" campaign and the upcoming pop-up events, visit thehonestkitchen.com and follow @honestkitchen and @naturepedic.

About The Honest Kitchen

Founded in 2002 by Lucy Postins, The Honest Kitchen is a leading provider of human grade pet food made with real, whole food ingredients. Committed to transparency and quality, the company offers a wide range of complete and balanced meals, toppers, supplements and treats designed to nourish pets with the same care and attention as healthy, homemade meals. With a mission to put pets on the path to good health through good food, The Honest Kitchen remains dedicated to delivering balanced nutrition and great taste crafted from the same ingredients you'd serve on your own table. For more information, please visit thehonestkitchen.com.

About Naturepedic

Naturepedic has been the leading certified organic mattress and bedding company for over 20 years that supports an organic, holistic lifestyle by protecting families through safer, healthier, and certified organic products. By eliminating materials like flame retardants and polyurethane foam from their line of organic mattresses, Naturepedic is dedicated to protecting consumers and the environment. The brand is a proud member of the Organic Trade Association and 1% for the Planet, supporting approved nonprofits dedicated to environmental causes. All Naturepedic products, including mattresses, pillows, cushions, and more can be found online at Naturepedic.com, in over 20 Naturepedic stores, and over 150 retailers nationwide.

Media contact: [email protected]

SOURCE The Honest Kitchen