FeedIRL Launches Partnership Portal to Connect Brands and Events With People Making Plans

NEW YORK, Nov. 6, 2026 /PRNewswire/ -- FeedIRL, the in-real-life (IRL) discovery platform that launched in March and delivers personalized recommendations through conversational AI, today announced the launch of its partnership portal, helping both brands and event organizers reach people as they make real-world plans at over 200,000 events and venues nationwide.

"People don't decide what to do tonight by scrolling a feed or searching a listings site anymore. They decide in a chat, in the moment, with friends — and until now, brands and event organizers had no way to be part of that decision moment," said Kristopher Mathis, Founder and CEO of FeedIRL.

FeedIRL helps people discover events and activities worth doing in seconds. As users ask what to do tonight, plan a date, or map out a weekend, partners can show up at the moment of decision, making their brand part of the plan.

Who it's for

Partners can connect with people as they make plans through exclusive offers and performance-based referrals. FeedIRL's audience is socially active 21-45 year-olds in major U.S. metros across 53 markets, and the company has partnered with major events across music, sports, food, comedy and dating such as the Fort Lauderdale Food & Wine Festival, Music City Brewers Festival and 5Points Haunted House in Chicago among many others. Planning activity on FeedIRL peaks on Thursdays at 3 p.m., giving partners a timely opportunity to reach people deciding what to do that day or that weekend.

Attribution and ROI, built in

For event ticketing, the portal features built-in, end-to-end attribution so a partner can see ROI in real time and track tickets sold through FeedIRL. Partner campaigns also include live tracking and a conclusion recap, available at feedirl.com/partners, covering messages sent, link clicks, rolling 30-day performance, attributed revenue and more.

Making events AI-ready

FeedIRL is building toward a future where events are ready when and where people increasingly make plans: by asking and buying through AI. Events submitted through the portal are seamlessly structured and served through FeedIRL's live agentic endpoint, so they can be recommended by AI agents as people ask what to do – starting with the agents powered by FeedIRL itself.

Partner Perks

The FeedIRL partner dashboard also features Partner Perks, which includes live offers from the FeedIRL partnership ecosystem. Current offers help events save money on critical resources: ticketing, merchandise, ride share and more.

To partner with FeedIRL, visit https://www.feedirl.com/partners.

About FeedIRL

FeedIRL is an IRL discovery platform that helps people find personalized things to do based on interests, location, timing and vibe. FeedIRL's simple-to-use AI chatbot makes planning as easy as a chat with an in-the-know friend. Simple recommendations delivered through DMs mean you can spend less time searching databases and more time actually going. The best adventures start with: "Sure, why not?" For more information http://feedirl.com.

Contact:
Daniel LaGrua
[email protected]

SOURCE FeedIRL