FeedMagnet Maximizes Social Media's Value for Business with Opscode

SEATTLE, April 16, 2012 /PRNewswire/-- Opscode®, the leader in cloud infrastructure automation, today announced that FeedMagnet, which enables businesses like AMD, General Electric and Verizon Wireless to harness the full power of social media, has deployed Opscode Hosted Chef® to automate its Rackspace-powered public cloud infrastructure. Using Hosted Chef, FeedMagnet has automated the creation, management and monitoring of more than 100 servers, enabling seamless configuration management of IT resources and saving significant time and expense.

"The majority of our clients have large social media footprints, meaning the demands on our infrastructure are both intense and frequent," said Boyd Hemphill, Chief Systems Architect, FeedMagnet. "This makes stable, consistent resource availability critical to our business. Hosted Chef is a model for reuse that makes everything from server creation to management to monitoring seamless and inexpensive."

FeedMagnet aggregates and curates social media channels into compelling, easily manageable and highly effective online visualizations, driving greater audience participation and response for businesses from the Fortune 500 to SMBs. Powering the company's unique service are more than 100 Rackspace hosted servers, allowing FeedMagnet to maximize its compute investment and leverage the public cloud's economies of scale. However, leveraging the public cloud also entails significant management, making infrastructure automation a necessity for FeedMagnet's lone IT professional.

Customer Benefits:

• Time and Cost Savings: Hosted Chef reduces manual management to minutes per day, versus hours or days before, enabling FeedMagnet's only IT professional to manage the company's entire infrastructure with only a fraction of his time, significantly reducing costs and enabling greater focus on higher order priorities.
• Unparalleled Customer Service: Hosted Chef has eliminated the risk of human error in FeedMagnet's infrastructure, ensuring IT resources are available to meet customer demand.
• Resource Flexibility: Using Hosted Chef, FeedMagnet can easily configure resources automatically in the event of any infrastructure change, allowing FeedMagnet to quickly adapt to shifts in its business.

Using Hosted Chef to automate the creation, management and monitoring of its entire public cloud infrastructure, FeedMagnet can ensure resource flexibility and unparalleled service offerings with minimal overhead. Whether automating changes to environments or customizing specific servers, FeedMagnet can accomplish all these operations and more with just a few simple lines of code in Hosted Chef, providing the company with an IT model for reuse to power its continued growth.

"FeedMagnet's service is helping businesses finally realize revenue from social media, while maintaining the integrity of the social platform," said Adam Jacob, Chief Customer Officer, Opscode. "By automating public cloud configuration management with Hosted Chef, FeedMagnet is continuing to forge ahead in realizing a more efficient, dynamic vision of the Internet."

About Opscode
Opscode is the leader in cloud infrastructure automation. Opscode helps companies of all sizes develop fully automated server infrastructures that scale easily and predictably; can be quickly rebuilt in any environment; and save developers and systems engineers time and money. Opscode's team is comprised of web infrastructure experts responsible for building and operating some of the world's largest websites and cloud computing platforms. Opscode is headquartered in Seattle. More information can be found at www.opscode.com.

Press Contact:
Lucas Welch
lucas@opscode.com
206-745-0000

SOURCE Opscode

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