Felicia Returns to Natural Products Expo West to Showcase Better-for-You Pasta Innovations

Award-winning pasta brand expands its footprint in North America; inspires a Colorfood Revolution in healthy eating

ANAHEIM, Calif., Feb. 25, 2025 /PRNewswire/ -- Felicia, a next-generation, better-for-you pasta brand, will return to Natural Products Expo West (March 4-7) to exhibit its diverse range of nutritious pastas made from 100 percent natural, organic and allergen-free ingredients. Since making its North American debut at last year's show, Felicia has experienced impressive growth such as securing retail availability at Eataly, Costco Canada and Pop Up Grocer, and being named to the 2024 Fast Company Brands That Matter list.

A brand of the leading Italian benefit corporation Andriani S.p.A, Felicia champions an inclusive approach to embracing healthier, more vibrant options for people and the planet. Its innovative pasta alternatives are crafted from nutrient-rich ingredients like spirulina, buckwheat, oat, brown rice, chickpea and red lentil. In addition to using high-quality, wholesome ingredients, the brand is committed to sustainable production practices, responsible natural resource management and the use of upcycled materials from a circular economy.

"The past year has been an exciting journey for Felicia as we continue to expand our reach across North America," said Carlo Stocco, managing director of Andriani North America. "We've seen strong consumer demand for better, more nutritious pasta options, and our presence at Expo West reflects our dedication to leading that charge. Looking forward to showcasing our range of better-for-you pastas to food enthusiasts, retailers and other leading brands at the show!"

At Expo West, Felicia will display its unique pasta portfolio, including spirulina spaghetti, oat penne, buckwheat mezzi rigatoni, red lentil penne and more. Attendees are invited to visit Felicia at Booth #5448 (Hall E) to meet the team and sample delicious recipes curated by chef Massimo Buono. Additionally, Felicia has been shortlisted as a finalist in the 2025 NEXTY Awards, an honor given to the most progressive, inspiring and trustworthy brands in the natural products industry. Winners will be announced at the awards ceremony on March 6.

To learn more, visit www.felicia.us or connect with Felicia on Instagram.

About Felicia 
Felicia is a better-for-you pasta brand originally created in Gravina in Puglia, Italy in 2009 to provide food products and services focused on healthy nutrition, taste and sustainability. As part of the company's commitment to food health, safety and carbon neutrality, Felicia products are all-natural and made only with water and flours sourced from its vertically integrated supply chain. This includes a multigrain mill that produces organic and naturally gluten-free grains (such as buckwheat, brown rice and oats), legumes (such as chickpeas and lentils) and superfoods (such as spirulina). Felicia is available at select grocery stores across the U.S. and Canada. To learn more, visit www.felicia.us or connect with Felicia on Instagram. 

SOURCE Felicia