Fellowes Brands Announces Expansion of Innovative AutoMax™ Line of Paper Shredders

ITASCA, Ill., Oct. 15, 2014 /PRNewswire/ -- Fellowes Brands, the category leader and inventor of the personal shredder, today announces the expansion of its much-sought-after AutoMax™ line of automatic shredders. Once only available in commercial grade products, the world's first truly walk away shredding experience is now available in new models that meet the needs of small and home offices.

Unlike other auto feed shredders which have specific limitations for shredding materials, Fellowes' deskside AutoMax™ models provide reliable automatic shredding with the "walk away" promise through a proprietary AccuFeed System™. The system shreds common stacks of paper including glossy paper, double sided color printed paper and even crumpled paper easily. Simply load the drawer, push the button and walk away with confidence. 

Fellowes' new AutoMax™ shredders, which include the 200C and 130C models, offer automatic Cross-Cut shredding through a full package of technologies:

• SilentShred™ which offers ultra-quiet performance for shared workspaces
• Sleep Mode that automatically shuts down the shredder after 2 minutes of inactivity
• Auto Reverse which stops and reverses paper if a jam occurs
• Pull-out bins for easy shredded material disposal
• The AutoMax™ 200C can shred up to 200 sheets of paper at a time, along with staples, paper clips and junk mail
• The AutoMax™ 130C can shred up to 130 sheets of paper at a time, along with staples and paper clips

"Whether at home or in the office, it remains vitally important that consumers protect confidential information to prevent identity fraud," said Nancy Heaton, Director of Global Marketing, Business Machines, Fellowes Brands. "The AutoMax™ line makes it easier than ever to destroy sensitive paper documents through its hands-free operation and we're thrilled to bring this innovative product to a wider range of consumers."

Since inventing the personal shredder in 1990, Fellowes has remained at the forefront of technology development, maintaining a proven track record of customer satisfaction, averaging 4.4 out of 5 stars across the line of commercial, small/home office and household shredders.

The Fellowes AutoMax 200C can be found in office catalogs and online with a suggested price of $549.99, beginning January 2015. Fellowes AutoMax 130C can be found in office catalogs and online with a suggested retail price of $329.99, beginning January 2015.  For more information on Fellowes' line of shredders, visit www.fellowes.com/AutoMax.

About Fellowes Brands
Fellowes Brands offers an extensive range of products to equip the home and workspace, including paper shredders, air purifiers, binders, laminators, desktop accessories, mobile accessories and record storage solutions. Founded in 1917 by Harry Fellowes and headquartered in Itasca, Illinois, Fellowes Brands employs more than 1,200 people throughout the world and has operations in 20 countries. Fellowes products are now readily available in over 100 countries across the globe. For more information, visit www.fellowes.com.

For more information contact:
Kristen Kelley
Golin
312-259-7957
[email protected]

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SOURCE Fellowes Brands

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