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FENTY X PUMA está oficialmente de volta: Rihanna lança o Avanti
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Sep 07, 2023, 18:32 ET

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Usado por lendas, renascido pela Rihanna

HERZOGENAURACH, Alemanha, 7 de setembro de 2023 /PRNewswire/ -- A ícone global Rihanna e a empresa de artigos esportivos PUMA lançaram oficialmente sua mais nova linha de produtos em colaboração. Rihanna retorna à marca como Diretora Criativa da FENTY x PUMA, em uma parceria de vários anos e com diversos lançamentos de produtos previstos. O retorno da FENTY x PUMA combina a profunda história e herança esportiva da PUMA com a icônica posição de Rihanna como líder na música, cultura e moda. A FENTY x PUMA Avanti, a primeira franquia de calçados da parceria, é uma mistura não convencional de dois ícones PUMA combinando o design de alta qualidade em couro da chuteira King com a sola do tênis clássico de corrida, Easy Rider.

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Rihanna e a PUMA têm uma história de lançar interpretações disruptivas da moda em estilos esportivos ao longo de sua parceria, que começou em 2015 com o icônico Creeper. Rihanna e a PUMA lançaram várias coleções de calçados e roupas ao longo de 2015 – 2018, incluindo o tênis FENTY x PUMA, o chinelo de pele FENTY x PUMA e muito mais. Com quatro desfiles de moda em Nova Iorque e Paris, a FENTY x PUMA atuou como catalisadora do impacto e relevância da marca PUMA na última década. 

O amor da Rihanna pelo futebol, juntamente com a grande influência dos esportes fora do campo, serviram como o ponto de partida para esta franquia de calçados. A aceitação desse estilo clássico da Rihanna abre o caminho para uma nova era de colaborações de moda esportiva com a PUMA.

Além disso, foi importante tanto para a Rihanna quanto para a PUMA garantir que este lançamento seja oferecido a toda a família — oferecendo uma coleção que pareça tão legal para as crianças quanto para seus pais. Usado por lendas e agora remixado pela própria Rihanna, o Avanti também está sendo oferecido como um sapato unissex tanto para adultos quanto para crianças.

Em 1968, nasceu a chuteira original PUMA King, usada por ícones como Eusébio, Pelé e Maradona. Em 1978, a PUMA Miele iniciou uma nova linha de tênis de corrida que eventualmente evoluiria para a PUMA Easy Rider. Em 1998, Jil Sander e a PUMA lançaram a primeira colaboração de moda entre esses dois estilos com o Jil Sander King. Este sapato serviu como inspiração para o design do Avanti, que foi posteriormente estabelecido pela PUMA in 2001. Agora, em 2023, Rihanna acrescentou sua linguagem de design pessoal e elementos criativos, desde os detalhes do couro até a sola de borracha, imprimindo sua marca pessoal neste estilo clássico da PUMA. 

"Queria trazer algo icônico dos arquivos para as ruas, e o saudoso Pelé tornou o sapato Avanti tão icônico", disse Rihanna. 

"Tem sido um início tão emocionante para nossa parceria", disse Maria Valdes, Diretora de Produtos da PUMA. "Passamos tempo juntos explorando o arquivo da PUMA e identificando o produto mais adequado que refletisse a visão de Rihanna O Avanti é um clássico da PUMA com uma perspectiva única e icônica sobre terraços. Estou muito feliz em ver este projeto ganhar vida e ainda mais empolgada com o que os próximos anos têm reservado para nós juntos.

A FENTY x PUMA Avanti é uma abordagem da moda à tendência do futebol, com couro vintage macio e suave, uma língua dobrável com os logotipos FENTY e PUMA CAT em relevo e impressos em folha de ouro. Com uma sola de borracha e palmilha de couro, os detalhes do Avanti fazem referência à profunda história e herança da PUMA no esporte do futebol. A versão preto e branco é complementada por uma execução cromada com logotipos gravados a laser e detalhes em couro cromado. 

Como Diretora Criativa, a primeira campanha FENTY x PUMA de Rihanna — fotografada por Dennis Leupold, com um cenário inspirado na forma pentagonal e nas costuras de uma bola de futebol — apresenta nomes notáveis, incluindo Rihanna, A$AP Nast, Pure e Felix Mallard, bem como duas crianças jovens.

A FENTY x PUMA Avanti está disponível em todo o mundo em puma.com e em lojas selecionadas a partir de 15 de setembro de 2023, às 10h, EST. Um segundo lançamento do Avanti seguirá neste outono. Mais detalhes virão em breve.

Fotos AQUI, Vídeo AQUI.

PUMA 

A PUMA é uma das principais marcas esportivas do mundo, projetando, desenvolvendo, vendendo e promovendo calçados, roupas e acessórios. Por 75 anos, a PUMA tem incessantemente impulsionado o esporte e a cultura, criando produtos rápidos para os atletas mais rápidos do mundo. A PUMA oferece produtos de desempenho e estilo de vida inspirados no esporte em categorias como Futebol, Corrida e Treinamento, Basquete, Golfe e Motorsports. Ela colabora com designers e marcas renomados para trazer influências esportivas para a cultura e moda das ruas. O Grupo PUMA detém as marcas PUMA, Cobra Golf e stichd. A empresa distribui seus produtos em mais de 120 países, emprega cerca de 20.000 pessoas em todo o mundo com sede em Herzogenaurach, na Alemanha.

Foto — https://mma.prnewswire.com/media/2203878/PUMA_HERO_FINAL.jpg
Logotipo — https://mma.prnewswire.com/media/2203879/4259648/PUMA_Fenty_Logo.jpg

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