FIAT Brand North America Announces 72andSunny as Lead Digital Agency of Record

Jun 23, 2011, 09:00 ET from Chrysler Group LLC

AUBURN HILLS, Mich., June 23, 2011 /PRNewswire/ -- The FIAT Brand North America announced today that it has named 72andSunny as their lead digital agency of record. The agency will develop and manage the FIAT brand's website ( and will be responsible for the brand's digital marketing efforts. 72andSunny will work in conjunction with a digital agency, recently selected in Europe, to ensure a consistent brand experience across continents. While the website design, functionalities and tools will be shared, each market's website will be tailored to reflect local products, unique marketing needs and consumers' expectations of site content and operation.

"Just as the FIAT brand's products have been adapted to meet market needs while keeping their Italian style and functionality, our websites will also offer a tailored yet consistent experience for consumers," said Laura Soave, Head of FIAT Brand North America. "For a global brand like FIAT, it's in our nature to explore new ways of doing business. It's also essential that the marketing and advertising campaigns reflect the same individual sense of expression that the Fiat 500 will deliver to consumers. This unique partnership of two agencies will allow us to respond to market needs and capture synergies."

72andSunny will work with the FIAT brand to develop a comprehensive digital marketing strategy that will help to increase awareness and consumer reach as the brand continues its reintroduction to North America.

Glenn Cole, 72andSunny co-founder and chief creative officer, added "We need to make a digital ecosystem as inspired as the car. And that's a very high bar. We're excited about the challenge."

Earlier this year, the FIAT brand has also named Southfield, Mich.-based IMPATTO as the Lead Agency of Record for the brand. IMPATTO is responsible for establishing the creative direction for the introduction of the FIAT brand and models for the North American market.

FIAT Group Automobiles announced today that the Turin-based agency Domino will be FIAT Brand Europe's lead digital agency.

About the FIAT Brand

The FIAT brand stands for discovery through passionate self-expression. It encourages people to be in charge of their lives, live confidently and celebrate the smallest of things with infectious excitement. That philosophy is embodied by the North American introduction of the iconic Fiat 500 or Cinquecento- a small car that lives big. Italian at heart and rooted in a rich heritage, the 500 is synonymous with modern simple design blending form, function and a pride of ownership that is genuine.

Reminiscent of the original Cinquecento, the 2012 Fiat 500 and Fiat 500c (Cabrio) build on the vehicle's global popularity. Since its initial launch in 2007, more than 500,000 Fiat 500 vehicles have been sold in more than 80 countries around the world. The model's unquestionable popularity is the result of the Fiat 500's great ability to deliver unmatched personalization options with advanced solutions in terms of quality, engine and passenger comfort. In addition to success on the sales front, the Fiat 500 has earned more than 60 international awards, including being named the 2008 European Car of the Year, 2009 World Car Design of the Year and Best New Engine of 2010 (FIAT MultiAir® Turbo).

About 72andSunny

72andSunny is a total marketing partner that makes brands matter in culture. The company has offices in Los Angeles and Amsterdam. Clients include Activision, Bugaboo, Carl's Jr./Hardee's, Discovery Channel, HP, Nike, Sonos, and 2K Sports. 72andSunny is part of MDC Partners, Inc, a portfolio of best-in-class marketing communications companies based in New York and Toronto.


IMPATTO is a brand experience company known for building innovative brand solutions that transform consumer expectations and dynamically grow business. Founded in 1998, the Michigan-based agency has built a reputation of producing impactful, meaningful and disruptive creative solutions.

SOURCE Chrysler Group LLC