FIAT Brand's Rainbow 500X to Appear at NYC PrideFest and March

FIAT continues tradition of supporting LGBT Pride nationwide with sponsorship of NYC Pride

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Jun 25, 2015, 09:00 ET

NEW YORK, June 25, 2015 /PRNewswire/ -- New York City is awash in color in June for LGBT Pride Month, and the FIAT brand and the FCA US Northeast Business Center will help celebrate their longstanding support of lesbian, gay, bisexual and transgender (LGBT) employees, communities, customers and issues as an official silver-level sponsor of the 2015 NYC PrideFest and March on June 28.

NYC PrideFest, an annual LGBT street fair, is now in its 22nd year. Numerous local and out-of-town guests gather yearly to enjoy the festivities all in the name of equality. The March dates back to 1970 and has evolved into an annual civil rights demonstration that recognizes the fight against AIDS and celebrates LGBT lives and communities.

This year's grand marshals for the March will include actors Sir Derek Jacobi and Sir Ian McKellen who will ride down Fifth Avenue in FIAT style behind the wheel of a Fiat 500 Cabrio. A specially wrapped, all-new 2016 Fiat 500X, the brand's first offering available with all-wheel-drive, will grab the attention of spectators at the NYC Pride March.

"FCA US and the FIAT brand are honored to be a part of the 2015 NYC PrideFest and March," said Jason Stoicevich, Head of FIAT Brand North America. "We recognize that only by nurturing a culture of inclusivity can we benefit from the very best in our FCA family and create vehicles that resonate with diverse buyers and communities."

The FIAT vehicle lineup will be on display at NYC PrideFest adjacent to the main stage and in the giveaway area at the intersection of Hudson Street and Gansevoort Street in Manhattan. Fiat product specialists will be on hand to give PrideFest attendees full vehicle tours, a complimentary tote bag and the chance to win a $45,000 sweepstakes promotion. Attendees who take a picture of the all-new 2016 Fiat 500X and share the image on social media with the #FiatPride will receive a special FIAT branded T-shirt.

"We're elated to have the FIAT brand partner with NYC Pride in what will likely be an historic year for the LGBT community," said Chris Frederick, Managing Director – Heritage of Pride Inc. "We couldn't have asked for a better moment in our collective movement to have our grand marshals led down Fifth Avenue with FIAT's premium fleet of vehicles among the million revelers."

FCA US was a leader among U.S. employers in providing domestic partner benefits to its employees in 2000 and has achieved a perfect score of 100 percent on the Human Rights Campaign's (HRC) Corporate Equality Index nine times since the benchmark was established. The HRC is the educational arm of the Human Rights Campaign Foundation, America's largest civil rights organization, and is dedicated to achieving LGBT equality. The company is the only automaker to consistently achieve a perfect Corporate Equality Index rating.

About Heritage of Pride
Heritage of Pride Inc. is a nonprofit organization that works toward a future without discrimination where all people have equal rights under the law. The organization produces LGBT pride events that inspire, educate, commemorate and celebrate a diverse community. For more information regarding NYC Pride and its roster of events, please visit nycpride.org. Heritage of Pride is the official organizer and producer of New York City's annual lesbian, gay, bisexual and transgender pride rally, March, PrideFest and dance.

About the 2016 Fiat 500X
The 2016 Fiat 500X is the latest edition to the FIAT lineup in North America, delivering the Italian design and engaging driving dynamics that are synonymous with the FIAT brand. The 500X offers an advanced all-wheel-drive system, functionality, and a full array of safety, comfort and convenience features. The all-new crossover features two engine options, an available nine-speed transmission, and an all-wheel drive system with a disconnecting rear axle for improved fuel efficiency. Loaded with up to 70 advanced safety and security features, the Fiat 500X is available in five trim models and 12 exterior colors to offer the personalization options that FIAT vehicles are known for. Crafted in Italy at the Melfi assembly plant, the all-new Fiat 500X is currently arriving in FIAT studios in North America.

About FIAT Brand
The FIAT brand stands for discovery through passionate self-expression. That philosophy is embodied by the iconic Fiat 500 or Cinquecento —a small car that lives big. Italian at heart and rooted in a rich heritage, the 500 is sold in more than 100 countries around the world and is synonymous with modern, simple design blending form, function, technology and a pride of ownership that is genuine.

In North America, the Fiat 500 was introduced in March 2011 and was soon followed by the Fiat 500c (Cabrio), the high-performance Fiat 500 Abarth and Abarth Cabrio, the fully electric Fiat 500e and the five-passenger Fiat 500L. The FIAT brand continues to expand with the introduction of the Fiat 500X, an all-new crossover that combines Italian style with functionality, performance and all-wheel drive confidence. The all-new Fiat 500X will arrive in FIAT studios in the second quarter of 2015.

About FCA US LLC
FCA US LLC is a North American automaker with a new name and a long history. Headquartered in Auburn Hills, Michigan, FCA US is a member of the Fiat Chrysler Automobiles N.V. (FCA) family of companies. FCA US designs, engineers, manufactures and sells vehicles under the Chrysler, Jeep, Dodge, Ram and FIAT brands as well as the SRT performance vehicle designation. The company also distributes the Alfa Romeo 4C model and Mopar products. FCA US is building upon the historic foundations of Chrysler, the innovative American automaker first established by Walter P. Chrysler in 1925; and Fiat, founded in Italy in 1899 by pioneering entrepreneurs, including Giovanni Agnelli.

FCA, the seventh-largest automaker in the world based on total annual vehicle sales, is an international automotive group. FCA is listed on the New York Stock Exchange under the symbol "FCAU" and on the Mercato Telematico Azionario under the symbol "FCA."

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