Fibr AI Appoints Cambridge Savings Bank President and CEO Ryan Bailey as Advisor as AI Raises the Stakes for Financial-Services Websites

Bailey will advise Fibr as financial institutions adapt websites for human visitors ready to act and AI systems retrieving trusted information on their behalf

SAN FRANCISCO, Sept. 17, 2026 /PRNewswire/ -- Fibr AI, the Adaptive Experience Platform for websites, today announced that Ryan Bailey, president and CEO of Cambridge Savings Bank, has joined the company as an advisor. Drawing on more than 20 years of leadership across national financial institutions, digital banking and community banking, Bailey will advise Fibr as it helps financial organizations make their websites more relevant to customers and more useful to AI assistants accessing them on customers' behalf.

AI adoption is accelerating across financial services, but turning individual tools and experiments into coherent customer experiences remains difficult. Adobe's 2026 AI and Digital Trends in Financial Services research found that 66% of financial-services firms routinely automate processes with AI, yet most still lack the infrastructure to turn individual AI wins into orchestrated, end-to-end experiences. As AI-driven traffic grows, financial institutions must also ensure their websites can provide AI assistants and agents with accurate, approved information while guiding human visitors toward action. Banks, credit unions, and digital financial-services companies face that challenge from different starting points: large institutions must navigate complex systems and governance requirements, while smaller organizations must be especially selective about which capabilities to build and which specialized technology partners to engage.

Bailey brings a perspective shaped by leadership across national banks, digital banking, and community banking. Before becoming president and CEO of Cambridge Savings Bank, he held leadership roles at USAA, Bank of the West, TD Bank, JPMorgan Chase and Bank of America. He is also a former chair of the Consumer Bankers Association. That breadth gives him a practical view of the customer, operational, regulatory and technology considerations shaping AI adoption across financial services—and of how institutions with different resources and operating models can move from experimentation to responsible implementation.

Fibr addresses one of the most consequential customer-facing needs: the website experience. For financial institutions deciding where to focus their AI investments, the website should be a top priority because it remains where customer interest becomes action. Whether someone arrives through search, advertising, a referral, or an AI assistant, the website is where they compare choices, assess trust, open an account, submit an application, or contact the institution. AI-assisted research has raised the stakes by enabling people to do more research before visiting a website, so many now arrive better informed, with a more specific objective and closer to acting.

The website's importance extends beyond the moment of action. It is also the digital surface an institution most directly controls, and therefore its most direct source of current, approved first-party information for AI assistants, agents, and emerging digital concierges searching on customers' behalf. These systems must choose among the information available to answer a question. If the answer is missing from the institution's website, outdated or inconsistent across its pages, they may rely on third-party sources that are inaccurate or do not reflect the institution's current products, approved information, or brand standards. Fibr helps enterprise teams address both sides of the experience: using the context behind each human visit to deliver the most relevant approved content and next step, while keeping the website clear, current, and structured so AI systems accessing it can more readily find and use the institution's first-party information.

As an advisor, Bailey will counsel Fibr on the evolving needs of banks, credit unions, and digital financial-services companies as websites become central to both customer decisions and AI-assisted research. He will bring an operator's perspective to Fibr's product and market strategy while helping advance the broader industry conversation about practical, responsible AI implementation in financial services.

"Ryan has led within some of the country's largest financial institutions and now leads a community bank with a national digital banking brand," said Ankur "AJ" Goyal, co-founder and CEO of Fibr AI. "He understands enterprise complexity, regulatory expectations, and the practical decisions institutions must make about where to build, where to partner, and how to implement AI responsibly. That perspective will be invaluable as Fibr helps financial institutions make the website a more relevant experience for customers and a stronger first-party source for the AI systems assisting them." 

"AI is changing the path people take to a financial decision, but it is making the website more important, not less," said Bailey. "Customers may arrive after researching through search, an AI assistant, or another channel, but the website remains where trust is established, choices are made, and action happens. What excites me about Fibr is that it endeavors to address both sides of this shift: helping financial institutions create more relevant experiences for human visitors while strengthening the website as a source of accurate, approved first-party information for AI agents. I look forward to helping Fibr translate that opportunity into practical value for banks, credit unions and digital financial-services companies."

At Cambridge Savings Bank, Bailey has emphasized AI adoption, technology, analytics and digital customer experience, including the continued development of Ivy Bank, the institution's national digital banking division. He is also leading Cambridge Savings Bank through its pending acquisition of First Seacoast Bank.

About Fibr AI

Fibr AI is an adaptive website experience platform that transforms high-traffic consumer-facing websites into adaptive, revenue-driving experiences for both human visitors and AI agents — by turning every URL into an intelligent agent. The company is trusted by Fortune 50 banks, Fortune 1000 healthcare companies, and other global enterprises across banking, financial services, and healthcare. For more information, visit www.fibr.ai

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SOURCE Fibr AI