CASTLE ROCK, Colo., Oct. 28, 2015 /PRNewswire/ -- FidoTV, the first television programming channel dedicated solely to dog lovers, has launched on DISH with an "All Dogs. All Day." family entertainment mantra and mission.
Led by television industry veteran CEO and founder, Tad Walden, FidoTV joins DISH on Channel 245 and is available to the pay-TV provider's nearly 14 million customers nationwide. FidoTV intends to announce additional launch dates with other cable, satellite and telecommunications providers in the near future.
"We think there's a huge, untapped audience who will be interested in our programming given that millions of families consider their dogs to be part of the family. Match that with a universe of advertisers who will want to reach those dog lovers through a dedicated television channel that is a viewing destination, and you have a potent combination of an untapped consumer demographic easily reachable by advertisers," said Walden. "As a dog lover, owner and trainer myself, I know there are nearly 50 million households in the U.S. who own and love dogs and who feel the same way I do."
FidoTV's television channel, mobile application and website will connect dog lovers with entertainment and support services for their dogs. All programming is 100% canine related, family-friendly and includes shows from around the world as well as FidoTV original programming, movies and special live events involving dog shows and agility competitions. The target viewing audience for FidoTV is the entire family, but skews toward women ages 25-54 with family household incomes more than $50,000.
"One in three U.S. households are dog owners – that's a sizeable audience of canine lovers within the DISH universe," said Ken Clark, Director of DISH Media Sales. "FidoTV offers unique, family-friendly programming that DISH subscribers across all geographies and ages will find fascinating."
FidoTV's initial programming will feature a range of scripted series including documentary-style programs on hero dogs and working dogs, crime interest stories on police dog teams from around the world and a reality show about puppies, which follows families as they choose the right dog.
As FidoTV's strategic partner, the American Kennel Club will provide additional programming, including live dog shows, informational clips and events from around the country while also offering their expertise and input on future original programming. As a part of this partnership, FidoTV will air the 2015 American Kennel Club/Eukanuba National Championship evening events on December 12th and 13th. This event will be live broadcast and streamed from the Orange County Convention Center and will feature some of the world's top show dogs competing for over $150,000 in prize money and the title of National Champion.
FidoTV is already in production on a slate of original, scripted shows that will debut in the first quarter of 2016, including a series on the more than 400 different dog breeds from around the world, as well as pending reality celebrity-driven shows and dog-themed entrepreneur competitions.
FidoTV also enables multichannel video programming distribution partners to deliver the channel via their proprietary mobile applications so that consumers can access the channel 24/7/365 from the personal mobile devices. FidoTV's own branded Web and mobile application will provide key distributed short form content to dog lovers whenever they want it, wherever they are, as well as coupons and discounts on products and services from FidoTV's advertising partners. Practical short form online-only content will span social media and provide tips and advice on topics such as first aid for dogs, how to clean your dog's ears and teeth and how to care for a new puppy.
FidoTV is an independent linear television channel, mobile application and website dedicated to dog lovers. The company's content is 100% focused on the canine market and features family friendly original programming and acquired programming from around the world. For more information, visit www.fidotvchannel.com.
SOURCE FidoTV Channel