FIDx Secures Equity Capital to Accelerate Growth

New Funding from Leading Insurers and Asset Managers to Fuel Insurtech Firm's Expansion

BERWYN, Pa., June 17, 2025 /PRNewswire/ -- Fiduciary Exchange, LLC (FIDx), an Insurtech leader providing integrated tools that connect financial professionals with insurance companies and asset managers, today announced the closing of new growth capital. Prudential Financial, Inc. (Prudential) was the lead investor in this latest funding round, with participation from Franklin Templeton, Invesco LLC, and Axonic Insurance Services.

"We are excited to add Franklin Templeton, Invesco, and Axonic to our strategic investor group and highly value Prudential's ongoing leadership and commitment to our growth," said Rich Romano, CEO of FIDx. "This capital raise demonstrates the broader industry's confidence in and recognition of the vision and strategy that FIDx continues to execute. We remain fully committed to enabling every advisor to seamlessly integrate income and protection solutions into every client's financial plan. Our strategic investors clearly recognize the importance of this evolution for their businesses."

FIDx empowers financial professionals through its established Insurance Exchange and the soon-to-launch Insurance Overlays Marketplace. After nearly eight years of operation, FIDx and its platforms currently collaborate with over 20 leading insurance carriers, prominent asset management firms, and wealth management platforms, connecting advisors to an extensive range of commission- and fee-based insurance products.

Strong demand for retirement income solutions such as annuities persists; however, many advisors still find integrating them into client plans overly complex. FIDx addresses this challenge by eliminating barriers created by outdated, disconnected systems, making insurance solutions more accessible and manageable throughout the full product lifecycle within client portfolios.

Ann Nanda, Head of Future Growth Initiatives and Distribution Enablement for Prudential Retirement Strategies, stated, "At Prudential, we are committed to expanding access to retirement security by empowering advisors with more effective and integrated tools. FIDx is a key innovator in this space, providing platforms that connect wealth managers with lifetime income strategies that can help them protect their life's work, so they can live better lives, longer."

Significantly highlighting the value of FIDx, asset managers have joined the cap table for the first time. Investors Franklin Templeton and Invesco emphasized FIDx's substantial contributions to the advisory landscape:

"The connectivity between wealth managers and insurance providers enabled by FIDx is key to integrating insurance and income strategies into holistic client solutions," said Roger Paradiso, Head of Custom Client Solutions at Franklin Templeton.  "Our work to connect FIDx and our Canvas Custom Indexing platform continues the ongoing expansion of innovative solutions available to clients on the Canvas platform while also creating an additional access point for partners across the industry to tap into these offerings."

"Our investment in FIDx reflects Invesco's commitment to delivering innovative retirement solutions that help advisors and their clients achieve greater financial security," said John McDonough, Head of Americas Distribution at Invesco. "By integrating FIDx's powerful technology with our investment expertise, we're expanding access to lifetime income and decumulation strategies that are essential for today's evolving retirement landscape."

About FIDx
Fiduciary Exchange, LLC (FIDx) powers a technology-empowered network that seamlessly integrates the brokerage, insurance, and advisory ecosystems to offer best-in-class annuities and insurance solutions from the industry's leading carriers. FIDx enables advisors to offer guaranteed income and downside protection as core components of their clients' portfolios, integrated within the same wealth management platforms they already use every day. An independent technology firm, FIDx connects advisory firms to insurance carriers and asset managers through a seamless, digitally enabled process so advisors can truly deliver comprehensive advice and help clients reach their goals. To learn more, please visit www.fidx.io and follow FIDx on LinkedIn.

Media contact:
Laura Simpson
JConnelly for FIDx
[email protected]

SOURCE Fiduciary Exchange, LLC (FIDx)