Field Agent Launches its Second Annual Live Brand Scoreboard - Displaying in Real-Time What Americans are Eating and Drinking During the Big Game

Game Day Brand Wars Scoreboard Will Monitor Which Beer, Soda and Chip Brands Americans are Enjoying During The Biggest Game of the Year

Jan 21, 2016, 14:13 ET from Field Agent

FAYETTEVILLE, Ark., Jan. 21, 2016 /PRNewswire/ -- Field Agent, the pioneer in mobile audits and research, will crowdsource hundreds of smart devices on the Big Game day to uncover the top beer, soda, and chip brands on the biggest sports night of the year. During the Big Game, Field Agent app users (or Agents) will deliver live data and photos from watch parties across the country. Survey results will be displayed in real-time at

"We're excited to go on-location at hundreds of viewing parties to determine the top brands among football fans," said Rick West, Co-Founder and CEO of Field Agent. "This year we'll also be determining how Americans watch the Big Game, whether they interact on social media while watching, and how they feel about the commercials. It'll be very interesting to see if the winners have changed since last year."   

Companies will spend millions of dollars on television ads and promotions to encourage viewers to purchase their products, with most of these purchases only occurring after the game. But, for food and beverage companies, in-game consumption is another important matter: What foods, snacks, and beverages are fans consuming during the game itself? Millions in consumer dollars are riding on this question.

While the economic effect of these ads will not be fully measured until after the game, Field Agent's Brand Wars Scoreboard will provide live figures on which brands are winning one of the most important consumption events of the year, in real-time, as it's happening.

Although the live scoreboard will update to show only the Top 5 Brands in each category, a full report, featuring complete brand competition results and several game-related consumer insights, will be compiled following the game. Sign up here to get the report.

About Field Agent: Headquartered in Fayetteville, Arkansas, Field Agent leverages its network of 850,000 app users to connect businesses with quality information around the world. Visit our blog for more information on location-based mobile research and audits.

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Cory Nelson
Field Agent®
(479) 755-4499

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