FAYETTEVILLE, Ark., Aug. 24, 2016 /PRNewswire/ -- Field Agent, the pioneer in mobile audits and research, this week published a digital magazine, The Mobile Connection, to prepare brands and retailers for major Q4 retail events. The current issue focuses on several key facets of the quickly approaching Halloween shopping season.
To sweeten-up shoppers this Halloween, retailers and CPG companies will be in search of intelligent data and consumer insights to understand customers' behaviors and expectations. The Mobile Connection simplifies this search by curating a variety of resources on Halloween shoppers and presenting them in a reader-friendly way.
"Field Agent is dedicated to creating useful resources to help brands achieve success, something particularly important as Q4 approaches," said Katherine Beebe, director of marketing at Field Agent. "A magazine is a great way to present timely shopper insights and retail information, all in one place."
This special issue of The Mobile Connection contains a variety of articles to help companies win Halloween shoppers, including "The Driving Factor in Halloween Treat Purchases?" From a survey of 725 Halloween shoppers, Field Agent determined the single most prominent sales-driver of Halloween treats: self-interested parents who crave leftover sweets.
Other featured articles include, "Sweet Competition: Candy Brands Go Head-to-Head" and "The Halloween X-Factor: In-Store Purchase Influences." The former details the top chocolate and non-chocolate brands distributed to trick-or-treaters, while the latter reveals the most important in-store purchase influencers of the season.
About Field Agent: Recently awarded "Mobile Research Agency of the Year" by MRMW, Field Agent leverages its global network of nearly 950,000 app users to connect businesses with fast, reliable information. Visit the Field Agent blog for more information on location-based mobile research and audits.
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SOURCE Field Agent