
Pacsun's Premium In-House Label Introduces a New Collection Rooted in Nostalgia and Craftsmanship
LOS ANGELES, April 1, 2026 /PRNewswire/ -- Field of Study by Pacsun, the brand's elevated men's label blending luxury with effortless wearability, introduces its latest collection, Forever, California. Set in Forever, CA, a fictional destination shaped by the spirit of the West Coast, the collection captures the ease of California dressing with an elevated finish and reflects a growing shift toward quality-driven, more intentional wardrobes built on fewer, better pieces.
Priced between $45 and $85, the 15-piece assortment is built from premium materials, including linen, nylon, silk, and mohair blends, and reinterprets classic men's silhouettes through a more refined lens, including French chore jackets, collar-less cardigans, and reworked ringer tees. Signature details, from green and gold metal buttons to graphic techniques like flocking, chainstitch, and push-through printing, reinforce the collection's emphasis on craftsmanship. A second drop will follow.
"Field of Study by Pacsun was created for a customer who's evolving, someone who still connects to our California roots but is looking for more intention in how they dress," said Richard Cox, Chief Merchandising Officer at Pacsun. "We're seeing a clear shift toward investing in fewer, better pieces, product with staying power, elevated fabrication, and a distinct point of view. The Forever, California Collection brings that to life in a way that still feels effortless and true to where we come from."
At its core, Forever, CA, represents both a place and a mindset. The collection draws from vintage and thrift-inspired graphics, authentic surf and skate culture, and iconic California references, from Pacific Coast Highway drives to neighborhood dive spots. The overall aesthetic leans into a sun-washed, lived-in feel that is both nostalgic and elevated.
The Forever, California Collection is available now exclusively at Pacsun stores and online.
About Field of Study
Field of Study by Pacsun is a refined extension of the brand's core identity; an evolution rooted in elevated dailywear shaped by the spirit of California. With a focus on purposeful design and contemporary sensibilities, the brand's new pillar aims to blend understated luxury with effortless wearability.
About Pacsun
Pacsun is a purpose-driven, leading specialty retailer offering a cross section of emerging brands and trending fashion through the lens of youth culture. Delivering the latest contemporary, streetwear, and activewear, Pacsun partners with the best brands at the intersection of fashion, music, art, and sport to offer curated collections, rare and exclusive products, and creative collaborations on every level to inspire the next generation. Founded in 1980 in Newport, CA, Pacsun is now co-created in Los Angeles. Follow @pacsun on TikTok, Instagram, X, Facebook, and YouTube.
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SOURCE Pacsun
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