Fiesta Atlanta 5K Run/Walk will kick-off the Cinco de Mayo Festivities in Downtown Atlanta!

Lanza Group, LLC and Big Peach Running Company are teaming up again this year for the Fiesta Atlanta 5K Run/Walk!

Mar 14, 2013, 09:30 ET from Lanza Group, LLC

ATLANTA, March 14, 2013 /PRNewswire/ -- Mark your calendar for the 3rd annual Fiesta Atlanta 5K Run/Walk, produced by Lanza Group, LLC.  The event will take place the morning of Sunday, May 5th 2013 at Atlanta's premier Cinco de Mayo celebration at Centennial Olympic Park

More than 500 runners are expected to participate in this terrific Run/Walk that will kick-off the Cinco de Mayo festivities in downtown Atlanta.  Participants will be cheered on by mariachis as they cross the finish line. The post run/walk celebration will begin immediately following the race, and will include music, snacks, refreshments, fun and lots of entertainment as well as prizes for the top finishers.

The race is open to individuals and groups of all ages.  Pre-registration entry fee is $25 before May 3rd at 6pm. To pre-register, please visit: In-store registration will be available at any Big Peach Running Co. store.  Store hours are M-F 10:00a.m. - 8:00p.m., and Sat. 9:00a.m. - 6:00p.m. Race day registration will begin at 8a.m.

If this is your first 5K, we encourage you to participate in the RUNATL Training Program. This exciting new program begins Saturday, March 16th. Also, The Big Peach Suwanee store will provide the first English/Spanish bilingual training program in the Atlanta area!

Ralph E. Herrera, President of Lanza Group, LLC stated, "It is an honor to team up once again with Big Peach Running Co. for the Fiesta Atlanta 5K Run/Walk.  We are thrilled with the outstanding support we've received through our partnership. It is our priority to promote running and healthy lifestyles within Atlanta's large running community."  

Fiesta Atlanta is a free daylong Cinco de Mayo celebration that includes live music on two stages, featuring national and international recoding artists.  Strolling mariachis, lively colorful Mexican folkloric dancers, clowns, musicians and storytellers will entertain and amuse visitors throughout Centennial Olympic Park.  The Fiesta Atlanta 5K run/walk kicks-off the day and there is also a midday youth soccer clinic.  Artists will be selling handmade traditional crafts and vendors will be selling delicious Latin foods. Visit for additional information.

About Lanza Group 
Lanza Group, LLC is an Atlanta-based Hispanic marketing, PR and events firm that provides bi-cultural marketing solutions; connecting marketers to Hispanics throughout the United States and beyond. Lanza Group produces Atlanta's official Cinco de Mayo celebration – Fiesta Atlanta, as well as Georgia's Hispanic Heritage Month kick-off celebration, Fiesta Georgia and HABLA the Hispanic Achievement & Business Leadership Awards.

About Big Peach Running Company
Big Peach Running Co. is a locally owned and operated retailer serving the needs of metropolitan Atlanta's ever-growing community of runners and walkers. It is for everyone interested in a pedestrian-active lifestyle. They carry a wide range of footwear, apparel and accessories from the leading manufacturers. Big Peach's staff embraces the lifestyle we promote and ensures that every aspect of your fitness routine is properly addressed. At Big Peach Running Company we're in it for the long run!

Media contact:
Roselyn A. Castillo
Lanza Group

SOURCE Lanza Group, LLC