Fill Your Treat Bag With New And Classic Goodies This Halloween

HERSHEY, Pa., Oct. 1, 2013 /PRNewswire/ -- As the nights grow colder and the leaves begin to fall, Halloween fans have begun preparing for the spookiest holiday of the year. With more chocolate and sweets sold during the week of Halloween than in any other week of the year*, Hershey is taking part in the celebration by introducing eight new treats this season that are sure to get candy lovers howling with joy. Fan favorites like NEW Reese's® Peanut Butter Cup Minis and NEW Rolo® Caramels in Milk Chocolate debut in snack size versions, and NEW Jolly Rancher® Caramel Apple Flavor Lollipops are now available for a limited time. Other frighteningly good snack size assortments for the season include:

• NEW – Jolly Rancher Crunch 'N Chew® Snack Size
• NEW – Assorted Chocolate & Sweets Candy 250pc. Snack Size (Hershey's® Milk Chocolate, Reese's Peanut Butter Cups, Twizzlers® Strawberry Twists, Kit Kat® Miniatures and Jolly Rancher Hard Candy)
• NEW – Super Snack Size Stand Up Bag Chocolate/Sweets Candy Mixed Assortment 160pc. Snack Size (Hershey's Milk Chocolate, Jolly Rancher Lollipops, Jolly Rancher STIX, Twizzlers Strawberry Twists, Kit Kat and Jolly Rancher Crunch 'N Chew)
• NEW – Assorted Chocolate & Sweets Candy 100pc. Snack Size (Hershey's Milk Chocolate Tombstones, Reese's Peanut Butter Pumpkins, Kit Kat, Jolly Rancher Lollipops and Twizzlers Strawberry Twists)

Give Me Something Good to Eat

While trick-or-treaters are going door to door, satisfy your sweet tooth with a scary-good treat like the popular Cadbury® Screme Egg™ Candy featuring a ghoulish green candy yolk. You can also treat yourself to a Reese's Peanut Butter Pumpkin or Kit Kat Halloween Bar, which comes in four spooky bar designs including "Happy Haunting" and "Best Witches."

Dress Up Your Home

If hosting an enchanted party is on your to-do list this year, prepare for a spine-chilling get-together by stocking your candy bowls with everyone's seasonal favorites. New Fall Rolo Caramels in Milk Chocolate come dressed in gold, orange and red foils, a perfect match to any decor and the returning favorite Hershey's® Kisses® Brand Pumpkin Spice Flavor are a classic that's sure to please. These candies are also perfect to incorporate into fun fall treats found on CelebratewithHersheys.com such as "Edible Masks" that are great for kids to help with in the kitchen, or "Kisses Acorn Treats" that will have party guests going nuts. If a step-by-step guide is what you need, check out the new how-to video featuring the "Reese's Peanut Butter Pumpkin Spider" recipe hosted on the website for an easy way to bring Halloween into your home.

Hershey's Halloween offerings can now be found at retailers nationwide. For more information on products, as well as costume ideas, spooky screen savers, desktop wallpapers, delectable recipes, craft activities and party invitations, visit CelebratewithHersheys.com.

About The Hershey Company

The Hershey Company (NYSE: HSY) is the largest producer of quality chocolate in North America and a global leader in chocolate and sugar confectionery. Headquartered in Hershey, Pa., The Hershey Company has operations throughout the world and approximately 14,000 employees.

With revenues of more than $6.6 billion, Hershey offers confectionery products under more than 80 brand names, including such iconic brands as Hershey's, Reese's, Hershey's Kisses, Hershey's Bliss, Hershey's Special Dark, Kit Kat, Twizzlers, Jolly Rancher and Ice Breakers.  The company is focused on growing its presence in key international markets such as China, Mexico and Brazil while continuing to build its competitive advantage in the United States and Canada.

For more than 100 years, The Hershey Company has been a leader in making a positive difference in the communities where its employees live, work and do business. Corporate Social Responsibility is an integral part of the company's global business strategy, which includes goals and priorities focused on fair and ethical business dealings, environmental stewardship, fostering a desirable workplace for employees, and positively impacting society and local communities. Milton Hershey School, established in 1909 by the company's founder and funded by a trust administered by Hershey Trust Company, provides a quality education, housing, and medical care at no cost to children in social and financial need. Students of Milton Hershey School are direct beneficiaries of The Hershey Company's success.

*According to a recent study by Livestrong.com 

SOURCE The Hershey Company