FIN® Branding Group Surpasses 35,000 Retail Doors Nationwide


Apr 18, 2013, 09:38 ET from FIN Branding Group

ATLANTA, April 18, 2013 /PRNewswire/ -- The electronic cigarette market is skyrocketing, with sales eclipsing $300 million last year and projected to double in 2013. FIN Branding Group has positioned itself as one of the fastest growing names in electronic cigarettes by announcing the roll-out of its product line to more than 35,000 retail establishments nationwide including Wal-Mart, Pilot/Flying J, Winn Dixie, Circle K, Sam's Club, Sunoco, Love's, and Stripes, among other key retailers.

The FIN product line includes non-rechargeable and rechargeable electronic cigarettes, as well as cartomizer refills in rich tobacco and cool menthol flavors.  Non-rechargeable FINs are equivalent to approximately two packs of traditional cigarettes. To encourage recycling, for every 5 non-rechargeable FIN batteries sent back to the company, consumers receive one free non-rechargeable FIN. Rechargeable FIN products offer the convenience of recharging the battery and purchasing cartomizer refills as needed, while helping the consumer save over the cost of traditional cigarettes.

The rich tobacco FIN flavor is reminiscent of a traditional cigarette, and the cool menthol FIN has a smooth, minty taste that was rated the top menthol e-cigarette in a consumer study. 

FIN offers a real smoking experience with fewer restrictions because the user is not burning tobacco. With FIN electronic cigarettes, there is no smoke, only vapor, which means no offensive odor for others and no lingering odor on the user's breath, hair, or clothing.

"We are excited to roll-out our FIN brand at retailers nationwide," said FIN Branding Group CEO, Elliot B. Maisel. "We are rewriting the rules of smoking culture by allowing FIN electronic cigarette smokers the opportunity to 'light up' virtually anywhere."

FIN Branding Group is a family owned and operated company headquartered in Atlanta, Ga. Chairman and Chief Executive Officer Elliot B. Maisel also serves as Chairman of beverage distribution giant Gulf Distributing Holdings, LLC and manages Herman Maisel & Company, a commercial real estate and development company located in Mobile, Alabama. FIN factories utilize clean-room technology to lower the number of pollutants, such as dust, airborne microbes, aerosol particles and chemical vapors to an infinitesimal level in the working environment.  FIN electronic cigarettes are marketed to adult smokers only.

For information on FIN, visit

Contact: Ashley Newton
Steinreich Communications
(201) 498-1600

SOURCE FIN Branding Group