FIN® Branding Group Taps Former Burger King & Nestle Exec To Lead Marketing Efforts

Apr 30, 2013, 13:16 ET from FIN Branding Group

ATLANTA, April 30, 2013 /PRNewswire/ -- Leading electronic cigarette company FIN Branding Group has appointed Joana Martins its vice president of marketing. Martins brings more than 14 years of consumer-focused branding to her new role, including stints at Burger King Brands and Nestle USA. At FIN, Martins will develop and execute marketing and communication strategies to position FIN's industry leadership.

Before joining FIN, Martins managed brands for Meda Consumer Healthcare, the U.S. over-the-counter division of Stockholm-based Meda AB, a top 50 global specialty pharmaceutical company. Prior to that, she led food and beverage strategy for Darden Restaurants, a Fortune 500 full-service restaurant company. Earlier in her career Martins served as director of marketing for the pet division of Black & Decker, as well as product marketing manager at Burger King Brands, developing and launching the Breakfast Value Menu™. At Nestle USA, she managed seasonal confections and snacks business, particularly Easter and Christmas seasons.

"We are excited to have someone of Joana's caliber joining the team. Her big brand experience will play an important role for FIN as she leads our marketing efforts to build the most successful brand in the electronic cigarette industry," said FIN Chairman and Chief Executive Officer Elliot B. Maisel.

Martins received a master's of business administration degree from the University of South Carolina in 2001 and her bachelor's degree in 1996 from UNIFACS, a leading business school in Brazil.

She is a member of the American Marketing Association and the National Association of Professional Women.

Martins resides in Atlanta, GA. In addition to her professional activities, she is involved with the Leukemia & Lymphoma Society.

The FIN product line is available in more than 35,000 retail establishments nationwide, including Wal-Mart, Pilot/Flying J, Winn Dixie, Circle K, Sam's Club, Sunoco, Love's, Stripes, Murphy USA  and many other key retailers.

FIN Branding Group, headquarted in Atlanta, GA, is led by Chairman and CEO Elliot B. Maisel, well known for his ownership of beverage distribution company, Gulf Distributing Holdings, LLC and commercial real estate and development company Herman Maisel and Company.  FIN electronic cigarettes are manufactured using rigorous quality control standards.  FIN factories utilize clean-room technology to lower the number of pollutants, such as dust, airborne microbes, aerosol particles and chemical vapors to an infinitesimal level in the working environment. For information on FIN Electronic Cigarettes, visit

Contact: Ashley Newton
Steinreich Communications
(201) 498-1600

SOURCE FIN Branding Group