Financial Finesse Culture Earns Spot on Fast Company's Best Workplaces for Innovators List

Company ranked #66 overall for empowering employees to innovate and thrive 

EL SEGUNDO, Calif., Sept. 9, 2025 /PRNewswire/ -- Financial Finesse, the nation's leading provider of unbiased workplace financial coaching, has been named to Fast Company's 2025 Best Workplaces for Innovators list, ranking #66 overall. The award recognizes companies where employees at all levels are empowered to think differently and drive meaningful change. 

Since 1999, Financial Finesse has built a culture that encourages collaboration, risk-taking, and creativity—making it a playground for technologists, AI developers, financial planners, and bold thinkers who want to shape the future of financial wellness. This same culture is what has allowed Financial Finesse to lead the charge as the fintech industry's standard-bearer for safe, responsible AI in workplace benefits. 

"Innovation isn't confined to a lab or leadership team here—it comes from every employee," said Liz Davidson, CEO and Founder of Financial Finesse. "Our culture is largely why we've been able to define and drive responsible AI in financial wellness programs. It's an exciting place for innovators who don't want their ideas stuck behind a lot of red tape." 

Culture That Fuels Industry Impact 

Employee-driven innovation at Financial Finesse has led to industry firsts like Aimee, the first AI-powered financial coach backed by CERTIFIED FINANCIAL PLANNER™ professionals with 26 years' experience, and SmartBenefits™, which integrates employees' financial decisions with their workplace benefits. Financial Finesse's innovations are built on a proprietary closed-loop system that pairs AI with human coaches, delivering accuracy, trust, and unbiased guidance at scale—earning recognition across the fintech industry. In 2025 alone, Financial Finesse received the Real Leaders Impact Award, was named Boldest Fintech by the Bold Awards, won the Fintech Breakthrough Award for Best Financial Coaching Platform, and was recognized by American Banker as a Best Place to Work in Fintech. 

Real Impact, At Scale 

• Today, Aimee serves more than 2.5 million employees across 20,000+ employers, with over 22 million touchpoints last year alone, and is projected to double to 45 million in 2025. Results speak for themselves: 

• 54% of employees who reported "overwhelming" financial stress reduced their stress within 90 days. 

• 81% with little or no emergency savings built a 1-month reserve. 

• 72% improved their credit scores to at least 740. 

For employers, it typically costs less than 0.15% of their annual benefits budget to offer a Financial Finesse program while driving measurable gains in productivity, retention, engagement, and improved benefits usage. 

It's these types of results that drive Financial Finesse's team. For Edwin Jongsma, VP of AI, it's about solving hard problems that matter: "We're not chasing hype here—we're building something that makes a real difference in people's lives and scaling it so millions can benefit. That's what makes this such an exciting place to innovate." 

About Financial Finesse 

Financial Finesse is the pioneer of workplace financial coaching, widely credited with inventing the financial wellness industry. An independent, mission-driven firm, Financial Finesse has helped millions of employees reduce financial stress and achieve long-term security through employer-sponsored financial wellness programs. Its AI coach, Aimee, and team of CFP® professionals deliver unbiased guidance that empowers employees to take control of their finances—while driving measurable ROI for employers. Visit www.financialfinesse.com to learn more. 

CONTACT: Danielle Encinas, [email protected]

SOURCE Financial Finesse