Firehouse Subs® Strengthens its Franchise Development Strategy with Renewed Incentive Offers

New and Existing Franchisees Eligible for Up to $100,000 per Restaurant Through the 2026 Development Incentive Program and the Veteran and First Responder Development Incentive Program 

JACKSONVILLE, Fla., Aug. 11, 2025 /PRNewswire/ -- Firehouse Subs^®, the restaurant brand founded by two former firefighter brothers, is reinforcing its commitment to franchise growth and honoring its service-focused roots with new financial incentives designed to fuel expansion. This year, the brand is evolving its Development Incentive Program* to include both new and existing franchisees while also renewing its Veteran and First Responder Development Incentive Program.

The 2026 Development Incentive Program offers $75,000 in cash for opening a single new Firehouse Subs location in 2026 and $100,000 in cash per restaurant for those who commit to opening two or more restaurants in 2026. The program is designed to assist multi-unit owners to grow faster and smarter with Firehouse Subs.

Firehouse Subs is also expanding its Veteran and First Responder Development Incentive Program through 2026. First launched in 2024, the program provides qualifying veterans and first responders with up to $100,000 in cash for each new restaurant they open. The incentive eases initial financial burdens and helps franchisees build a solid business foundation.

"Firehouse Subs is an incredible brand with purpose, and our incentive programs reflect that," said Mike Hancock, President of Firehouse Subs. "As we work to introduce Firehouse Subs to more communities, we're actively recruiting both seasoned multi-unit operators and passionate first-time entrepreneurs. We're confident these programs will allow franchisees to establish meaningful businesses while serving delicious subs and supporting their communities through our Public Safety Foundation."

Designed with multi-unit growth in mind, Firehouse Subs offers a compelling return on investment through a simple-to-execute business model, strong unit-level economics, and a trusted brand with national awareness. Backed by the world-class quick service restaurant company Restaurant Brands International, Inc., the brand is built for long-term success with scalable systems, a loyal customer base, and a commitment to community through its Firehouse Subs Public Safety Foundation^®.

Founded in 1994 in Jacksonville, Florida, Firehouse Subs is built on a heritage of hearty, flavorful food, exceptional guest service, and a longstanding commitment to public safety. Through its Firehouse Subs Public Safety Foundation^®, the brand has awarded over $100 million in lifesaving equipment and resources to first responders and public safety organizations throughout the U.S. and Canada.

Join one of the country's fastest growing restaurant brands by visiting www.franchising.firehousesubs.com and connect with Firehouse Subs on LinkedIn.

*Under both incentive programs, you must sign a Development Agreement with Firehouse Subs by December 31, 2025. Please see the Firehouse Subs 2025 Franchise Disclosure Document for more information and requirements.

About Firehouse Subs
Firehouse Subs^® is a restaurant chain with a passion for hearty and flavorful food, heartfelt service, and public safety. Franchising since 1995, Firehouse Subs has grown to 1,370+ locations worldwide. Founded in Jacksonville, Florida in 1994 by two former firefighting brothers, the brand is built on decades of hot and hearty subs piled with high quality meats and cheeses, and committed to saving lives through the Firehouse Subs Public Safety Foundation^®, providing lifesaving equipment and needed resources to first responders and public safety organizations. Firehouse Subs is a subsidiary of Restaurant Brands International, Inc. ("RBI"), one of the world's largest quick service restaurant companies with over $45 billion in annual system-wide sales and approximately 32,000 restaurants in more than 120 countries and territories. RBI owns four of the world's most prominent and iconic quick service restaurant brands – Burger King^®, Tim Hortons^®, Popeyes^®, and Firehouse Subs^®. To join the Firehouse Subs family, visit franchising.firehousesubs.com.

Media Contact:
Andrea Mazzola
Fish 919
956-893-9150
[email protected]

SOURCE Firehouse Subs