Firehouse Subs® Unleashes K-9 Crew Plushie Collection Honoring Real-Life Hero Dogs for National First Responders Day

Three limited-edition plush pups arrive October 28 for $9.95 each, with 100% of net profits benefiting the Firehouse Subs Public Safety Foundation®; one-day Hook & Ladder® fundraiser offers another way to give back

JACKSONVILLE, Fla., Oct. 21, 2026 /PRNewswire/ -- Firehouse Subs®, the firefighter-founded restaurant brand known for its hot, hearty subs, is celebrating National First Responders Day with the launch of the Firehouse Subs K-9 Crew, a limited-edition collection of plushie pups inspired by three real-life K-9 heroes. Available beginning Wednesday, October 28, exclusively in-store at participating Firehouse Subs restaurants nationwide*, each plushie will retail for $9.95, while supplies last, with 100% of net profits** benefiting the Firehouse Subs Public Safety Foundation®.

"As a brand founded by firefighters, honoring those who answer the call is at the heart of everything we do," said Mike Hancock, President of Firehouse Subs. "Our K-9 Crew celebrates the remarkable four-legged heroes who serve alongside first responders every day, giving our guests a fun and meaningful way to recognize their service while supporting the communities they protect."

From search and rescue to fire safety education and law enforcement, meet the real-life K-9 heroes behind the collection:

• K-9 Stone | Golden Retriever | Search & Rescue Hero: A highly trained search-and-rescue K-9, Stone has responded to major disasters nationwide, including the Surfside condominium collapse, helping locate people in critical situations.
• K-9 Ember | Dalmatian | Community Hero: Serving alongside the Sevierville Fire Department in Tennessee, Ember helps educate the community about fire safety and serves as a beloved four-legged ambassador of the fire station.
• K-9 Echo | German Shepherd | Police K-9 Hero: Since joining the Sartell Police Department in Minnesota in 2023 through a Firehouse Subs Public Safety Foundation grant, Echo has helped locate missing people and detect potential threats, demonstrating the lifesaving impact of supporting first responders.

"Behind every K-9 Crew pup is a real hero making a difference in their community," said Robin Peters, Executive Director of the Firehouse Subs Public Safety Foundation. "Stone's story is a powerful reminder of the critical role K-9s play in search-and-rescue efforts across the country. These K-9 heroes often put themselves in harm's way to help save lives. Through this collection, guests can help us continue providing lifesaving resources to first responders and public safety organizations nationwide."

In addition to the K-9 Crew collection, Firehouse Subs is giving guests another way to support first responders on October 28, with 100% of every Hook & Ladder® purchase (excl. taxes)*** benefiting the Firehouse Subs Public Safety Foundation. A menu staple since the brand's founding in 1994, the Hook & Ladder features smoked turkey breast, honey ham and melted Monterey Jack cheese, topped with lettuce, tomato, onion, mayo and deli mustard on a toasted sub roll.

The K-9 Crew collection and one-day Hook & Ladder fundraiser build on the Firehouse Subs brand's year-round commitment to supporting first responders. Since its inception in 2005, the Firehouse Subs Public Safety Foundation has awarded more than $112 million in lifesaving equipment and resources to first responders and public safety organizations throughout the U.S.

To learn more about the Firehouse Subs K-9 Crew, visit firehousesubs.com/k9crew. 

*Firehouse Subs K-9 Crew plushies are only available for purchase at participating U.S. restaurants only. Not available on Firehouse Rewards digital orders or third-party apps.
**$6.16/plushie (excluding taxes). For more information on charitable disclosures, please visit firehousesubsfoundation.com.
***Fundraiser applies to the purchase price of Hook & Ladder® subs only, excluding taxes, combos, upsizes and add-ons. Valid for in-restaurant, app and online purchases. Catering and third-party delivery orders are excluded.

About Firehouse Subs®
Firehouse Subs® is a restaurant chain with a passion for hearty and flavorful food, heartfelt service, and public safety. Founded in Jacksonville, Florida in 1994 by two former firefighting brothers, the brand is built on decades of hot and hearty subs piled with meats and cheeses and committed to saving lives through the Firehouse Subs Public Safety Foundation, providing lifesaving equipment and needed resources to first responders and public safety organizations. Firehouse Subs is a subsidiary of Restaurant Brands International, Inc. ("RBI"), one of the world's largest quick service restaurant companies with nearly $47 billion in annual system-wide sales and over 33,000 restaurants in more than 120 countries and territories as of December 31, 2025. RBI owns four of the world's most prominent and iconic quick service restaurant brands — TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. To learn more about RBI, please visit www.rbi.com. To learn more, visit www.firehousesubs.com.

About Firehouse Subs Public Safety Foundation®
Established in 2005 by the founders of Firehouse Subs®, the Firehouse Subs Public Safety Foundation® is a 501(c)(3) non-profit organization dedicated to providing lifesaving equipment, prevention education, scholarships and continued education, and disaster relief to first responders and public safety organizations, as well as support for military veterans.  

Since its inception, the Foundation has awarded more than $112 million to hometown heroes in all 50 states and Puerto Rico. Support for Canadian first responders is provided through the Firehouse Subs Public Safety Foundation of Canada®. The Foundation holds a four-star rating from Charity Navigator, the organization's highest designation. More than 70% of funds raised come directly from the generosity of Firehouse Subs guests and the restaurant brand. 

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SOURCE Firehouse Subs