First Annual Forever Fierce Day Aims to Make Midlife Cool

LOS ANGELES, Feb. 7, 2018 /PRNewswire/ -- February 19th, the 50th day of the year, will now be known as Forever Fierce Day to show women that aging isn't something to fear, but rather something to embrace and to provide inspiring role models to the public, media, and brands of women who defy the current conceptions of Midlife. 

As part of the celebration, a global online campaign will join women together virtually to explore perceptions about "What it means to be FIERCE at Midlife." The campaign, Forever Fierce: Making Midlife Cool, features 50 Midlife Women of Influence across the country have been selected to represent their respective cities. Each woman will use their blog, reach and network to give other 35+ women a platform to share their story. This year marks the third campaign to raise awareness launched by founder, Catherine Grace O'Connell. The first campaign, The Fierce 50, brought together 75 Bloggers over the age of 50 to celebrate this powerful demographic. The second, Bridging the Gap, paired 100 Mid-Life Influencers with 100 Millennial Influencers; the campaign garnered nearly 9 million in social media following. Unprecedented in the world of Influence, the campaigns were organic, grassroots efforts designed to blur boundaries and unite demographics to affect world change.

Anyone wishing to celebrate Forever Fierce Day and join The Midlife Revolution can download ideas here https://catherinegraceo.com/forever-fierce-day/, including creating the official Forever Fierce Signature Cocktail.

Founder Catherine Grace O'Connell Is Leading a New Kind of Revolution

The online campaign is part of a larger movement and the creation of Catherine Grace 0'Connell, 56, a Lifestyle Inspirational Influencer/ Talk Show Host/ Motivational Speaker who wears the mantle of Age Disruptor. According to Ms. O'Connell, "The current perception of women at Midlife and beyond isn't a match for reality. A revolution has begun, and Midlife women are rising." Our Women of Influence were selected as they epitomize empowered women.

In one short year, Ms. O'Connell and her team have built a Forever Fierce Midlife Revolution, including a highly engaged Facebook Group with nearly 5000 members. Her production company, Forever Fierce Media, also produces a weekly talk show with over a million downloads and hosts local and national events. In addition, her media company provides both consultation and video production to national brands seeking to reinvent their messages to reach this powerful, underserved and critical demographic.

Catherine, a #MeToo, believes empowered women at Midlife and beyond are role models to inspire women of all ages to unite, collaborate, and assist one another to stand in their own truth and power. After being silenced for 54 years, she is a Voice that celebrates the reinvention, creativity, wisdom, life experience, and extraordinary value of the Midlife woman. https://catherinegraceo.com 

Forever Fierce Midlife Revolution Facebook Group Page www.facebook.com/groups/TheFierce50

Forever Fierce Podcast download on iTunes, Stitcher or Google Play Music

#ForeverFierce

#ForeverFierceDay

Media Contact:
Linda Williams
[email protected] 
631-664-6511

SOURCE Forever Fierce Media