First-Ever "Smart Pack" From blu Cigs Breaks Sales Records

Hi-Tech E-Cig Flies off Shelves Just Two Weeks After Consumer Availability

Sep 20, 2011, 08:36 ET from blu Cigs

CHARLOTTE, N.C., Sept. 20, 2011 /PRNewswire/ -- Less than two weeks after the official launch of blu Cigs' much-anticipated Smart Pack, the innovative e-cigarette company has announced that it has shattered sales records – with over 15,000 units already sold and a one-week waiting list for orders already in effect. "Vapers" (or e-cigarette users) can't get enough of blu's industry-first Smart Pack, with its tech-savvy enhancements that include a built in homing device, letting you find and connect with other blu users wherever you are, automatic re-ordering when your supply gets low, and longer lasting battery life and flavor.

(Photo: http://photos.prnewswire.com/prnh/20110920/NY71052)

"We knew we had a groundbreaking product before we launched, but the response and sales have surpassed even our expectations. The orders have just been pouring in," said Jason Healy, President of blu. "We spent months polling our customers on what they wanted next out of their e-cig, and the positively overwhelming demand just proves we got it right. We've created a completely new experience that's not available from any other company in the e-cig industry, allowing for a whole new level of social interaction among our users."

Future enhancements to the Smart Pack will include integration with social media platforms - enabling users to indicate relationship status, network with friends and colleagues, and even identify locations that allow the use of the product.  

Haven't ordered your Smart Pack? Not to worry. More shipments are arriving every day, so place your order now at www.blucigs.com. blu Cigs' popular rechargeable packs and disposable singles are also available online and at over 9,000 retail locations including bars, nightclubs, and private airliners nationwide. For a full list of locations, or to purchase online, visit www.blucigs.com.

About blu Cigs

blu Cigs is the innovator of electronic cigarettes in the U.S., offering an alternative to smoking. blu's high-tech "e-cigs" look and feel just like traditional cigarettes – without the smoke, smell, tar and ash. blu Cigs are battery-operated – creating a smoke-free vapor "puff" that evaporates within seconds. blu Cigs are available in convenient disposables or rechargeable packs for continuous daily use, with or without nicotine and in a variety of flavors. blu Cigs have been featured in the presenter gift bags at the Grammy Awards and other celebrity events, and are used by a number of A-list actors, musicians, and athletes. Based in Charlotte, NC – at the heart of tobacco road – blu Cigs is the only e-cigarette provider whose ingestible contents are 100% made in the USA. For more, visit www.blucigs.com.

SOURCE blu Cigs



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