LOS ANGELES, Oct. 5, 2016 /PRNewswire/ -- At a time in history when Wall Street has estimated the plant-based food business is worth $3.5B and a group of financial investors have formed an alliance to drive America's largest food manufacturers to replace animal protein with plant-based alternatives, the first annual #PlantProteinMonth will launch in April 2017. Axiom Foods will make the announcement, alongside their charitable partner, Vitamin Angels, during Supply Side West at the Annual Newsmakers' Happy Hour. Guests and the press are invited Thursday, October 6 from 6:30-9:30pm at The Janow Suite at the Four Seasons Hotel (connected to Mandalay Bay) 3690 South Las Vegas Boulevard. In honor of the new month, a "Plant Protein Fund" has been created to benefit Vitamin Angels, to which Axiom Foods is making the first $10,000 donation. Multiple brands featuring plant proteins are expected to contribute to the fund throughout #PlantProteinMonth.
April was chosen for #PlantProteinMonth because it coincides with festivities related to Earth Day. Educational tools and participation information is available at www.PlantProteinMonth.com
Axiom Foods' plan for #PlantProteinMonth will include financial support to Vitamin Angels, consumer and retail education, retail display contests, and they will add the "Made with Plant Protein" indicia on their packaging and into their marketing.
"By the end of 2017, we expect #PlantProteinMonth will result in a significant donation to Vitamin Angels to help provide prenatal vitamins to pregnant and nursing women and life-saving vitamin A to children at risk of malnutrition," said Axiom Foods CEO David Janow.
Janow continued: "We are inspired that influencers like Alphabet Chairman, Eric Schmidt's sustainability predictions are hitting the mainstream news. Also, the fact that a group of 40 investors managing $1.25 trillion in assets are urging the largest food manufacturing companies to reformulate with plants - is incredible. These movements most recently came about when an Oxford University study indicated $1.5 trillion in healthcare and climate change-related costs could be saved by 2050 if people reduced their reliance on meat in their diet."
Trends to move from meat to plants is already well underway in the food industry: "The top food manufacturers already have initiatives to either reformulate existing products with rice or pea protein, or develop entirely new lines," said Janow. "Since we've been talking with them, they were only waiting for GRAS status which Axiom Foods has just received on its rice and pea proteins. This FDA blessing will encourage a floodgate of plant protein-fueled foods and beverages to truly impact the global food supply."
"We are pleased to have the support of Axiom Foods and together we can greatly improve global health," said President and Founder of Vitamin Angels, Howard Schiffer.
About Axiom Foods, Inc.: is the global innovator, manufacturer and distributor of allergen-friendly plant protein ingredients, plus sweeteners and dairy-alternatives, which are used in food, beverage, nutraceutical and cosmetic products from bars to pasta, and non-dairy yogurts to facial cleansers. Fractioning organic ingredients from rice, pea, oats, and sacha inchi amongst other nutrition-packed plants, Axiom works in tandem with government bodies and other manufacturers to set ethical standards and educate consumers about the power of plant protein in the food supply. Recently featured on CNBC, Axiom's signature Oryzatein® is the only patent-pending brown rice protein with clinically-backed claims. Oryzatein is also the only rice protein on which the FDA has provided GRAS approval.
About Vitamin Angels: helps at-risk populations in need—specifically pregnant women, new mothers, and children under five—gain access to lifesaving and life-changing vitamins and minerals. Vitamin Angels works to reach underserved communities across the U.S. and in more than 50 countries around the world. Vitamin Angels has a four-star rating from Charity Navigator for Financial Health, Accountability and Transparency.
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SOURCE Axiom Foods