Fisher-Price(R) Launches Unique 'Moments To Share'(TM) Application Built on Facebook(R) Platform With Despierta America Co-Host and Mom Karla Martinez
EAST AURORA, N.Y., March 24 /PRNewswire/ -- Karla Martinez, Univision's Despierta America co-host, teamed up with Fisher-Price, Inc. (a subsidiary of Mattel, Inc. NASDAQ: MAT) to help launch the innovative, new "Moments to Share"(TM) application, built on Facebook Platform. The unique application makes it easy for parents to record their child's milestones and special moments in a dynamic timeline they easily create with digital photos, videos, dates, captions and stories.
"Just like so many other moms, I use the social networking world to stay connected, and Fisher-Price makes it easier for me to organize and share pictures of my daughters on Facebook," says Karla Martinez, co-host of Univision's morning show Despierta America and mother of two daughters. "The result is a cool scrapbook-like album that is fun for me to make and much more interesting for my family and friends to view. I have not come across anything of its kind yet."
"Fisher-Price views applications as unique types of brand engagement opportunities," says Lisa Mancuso, Senior Vice President of Marketing, Fisher- Price. "Our new photo sharing application, 'Moments to Share,' offers the 22 million moms on Facebook a unique and easy tool to organize and share their family moments while also getting exposure to age-related parenting content and toy ideas."
Photos and videos can be easily uploaded to "Moments to Share" from a computer hard drive or existing Facebook albums, and content can be customized by adding dates, location, captions and more -- even a short story about the moment. Once moments are loaded in the "Moments to Share" timeline, parents have a scrollable, digital album they can refine and add to as their child grows. Plus, parents can control with whom they share their moments -- they can share individual moments with all of their friends on Facebook, or their entire timeline with a smaller, select group of family and friends. They can even allow select family and friends to add new moments to their timeline. In addition, the application makes it easy for parents and friends to access Fisher-Price product recommendations relative to each child's age.
The application is free and is available in Beta format now via http://apps.facebook.com/momentstoshare.
"As marketers have struggled to leverage social media to deliver effective, immersive branding messages and experiences, there have been very few breakout successes," says Chris Byrne, content director TimetoPlayMag.com, aka The Toy Guy(R). "With 'Moments to Share,' Fisher-Price has done it not by focusing on product, but by providing an invaluable, relevant experience for families and friends. The ease, efficiency and personal nature of the experience supports growth, discovery and meaningful interaction -- the very essence of the Fisher-Price brand."
Fisher-Price enlisted social media and consumer engagement agency, Big Fuel Communications, Inc., to help conceive, develop and manage the "Moments to Share" application and outreach campaign. "Moms are on Facebook every day, sharing photos and videos with friends and family members," said Avi Savar, CEO of Big Fuel. "This application connects the brand to Mom in such a unique and relevant way -- and that's what Social Media is all about."
About Fisher-Price:
Fisher-Price, Inc., a subsidiary of Mattel, Inc. (NASDAQ: MAT) located in East Aurora, N.Y., is the leading brand of infant and preschool toys in the world. The Company has an 80-year legacy of high quality toys that enhance early childhood development. Its often-emulated Play Laboratory was the first child research center of its kind in the toy industry, allowing researchers to observe the way children play and how play benefits their development. Some of the Company's best-known "classic" brands include Little People(R), Power Wheels(R) and View-Master(R). Fisher-Price is also a leading developer of baby gear products (infant swings, bouncers, high chairs, nursery monitors), as well as a wide array of character-based toys inspired by high quality children's programming such as Thomas & Friends, Dora the Explorer(TM) and Mickey Mouse Clubhouse. The Company's web site, www.fisher-price.com, provides valuable information and resources to parents.
Facebook(R) is a registered trademark of Facebook Inc.
Contact:
Yvonne Hyslop
Lita Lohmann
Market Vision, Public Relations
210.279.9800 / 305-968-6452
[email protected]
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SOURCE Fisher-Price
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