Fitness Social Network Endomondo Opens North American Headquarters in San Francisco

SAN FRANCISCO, March 7, 2012 /PRNewswire/ -- Endomondo, a social sports and fitness network that enables people worldwide to engage around their passions for living active lives, today announced the opening of its new 4,000-sq-foot North American headquarters at 965 Mission Street in San Francisco.

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The Endomondo social network and app are currently used by 7.5 million people worldwide, with a vast number of those users located in the United States.  As such, Endomondo co-founder Mette Lykke said the company believes it is necessary to establish a physical presence in North America to make fitness more engaging and fun for a growing number of users wanting to get healthy.

"Because the U.S. is one of Endomondo's strongest regions of growth, we feel it is only logical and appropriate to better serve this user base in a more meaningful manner," Lykke said.  "Having a dedicated staff in North America means Endomondo can utilize its social fitness network in inventive ways to engage U.S. users.  We will also be looking to interact with fitness fans in a much more interesting, personal, direct way through a wide spectrum of physical activities across the country."

Along with the desire to connect meaningfully with U.S. users, Endomondo executives also recognize the need to house a staff in San Francisco to maintain and strengthen existing relationships with partners in the social networking, mobile communications and web development industries.  Direct interaction and communication with this community will ensure that Endomondo presents its users, termed "Endos," with the latest and most useful technological advancements.

Founded in 2007 by fitness fanatics from Copenhagen, Denmark, Endomondo creates tools that help anyone in the sports, health and fitness world reach their goals.  The GPS-enabled app turns a mobile device into a personal trainer and social motivator capable of tracking workouts, analyzing performance, and can aid in the discovery of new routes, activities and insights into fitness.

What makes Endomondo stand apart from other activity tracking apps is its strong focus on the social dimension to fitness. By incorporating aspects found in leading social networks, Endomondo helps users connect with like-minded fitness fans locally or around the globe, and encourages the sharing of experiences and support for one another in achieving collective goals so people become and stay active.  Users can send friends real-time pep talks while they exercise, offer valuable route maps, compete against friends for fun, challenge co-workers, and share it all on Facebook, Twitter or across the Endomondo social network.

Endomondo's online social fitness network encompasses a multitude of physical endeavors that unify participants and promote exercise for both recreational and serious athletes. The network currently tracks up to 200,000 workouts per day.  A recent study conducted for Endomondo in Europe showed a 28 percent increase in exercise activities for those engaged in the community.

To sign up for this popular fitness network, please visit www.Endomondo.com .  Journalists needing more information can visit http://www.endomondo.com/press .

About Endomondo:

Founded in 2007 by fitness fanatics in Copenhagen, Denmark, Endomondo Sports Tracker turns mobile devices into full-fledged personal trainers and social training partners. The app, which utilized GPS technology, can be used for all distance-based outdoor sports and records a full history of workouts.  Endomondo.com incorporates a social community where users can support or challenge friends and share results. Available on seven mobile platforms (iOS, Android, RIM, Windows Phone, Symbian, Windows Mobile, Java), the app operates on almost all GPS phones. For more information, please visit http://www.endomondo.com and follow @Endomondo on Twitter.

SOURCE Endomondo