Fitness Visionary Leads Computerized "Smart-Gym" Concept
National high-tech fitness studio The Exercise Coach solely uses computers and robotics;
Makes traditional exercise equipment and health tech gadgets outdated
Jun 16, 2015, 09:30 ET
CHICAGO, June 16, 2015 /PRNewswire/ -- Fitness visionary Brian Cygan and his wife Gerianne founded The Exercise Coach national franchise to deliver maximum results to "unlikely exercisers" with just two, 20-minute workouts per week through smart fitness technology. After becoming one of the youngest companies named in Entrepreneur Magazine's Franchise 500, Cygan made his next move and newly acquired The Exercise Coach's signature technology vendor – Exerbotics, maker of the world's most advanced fitness equipment. Outfitted with these high-tech computerized machines instead of weights or treadmills, The Exercise Coach offers highly personalized programs optimized for efficiency, resulting in only two 20 minute workouts per week that can't be matched in effectiveness with even seven days a week of traditional activity-based exercise. This new concept of the "smart-gym" is completely changing the game of health/fitness tech, moving it beyond just wearable gadgets/apps/etc. Now, high-tech fitness studios featuring computers (hence the term "smart-gym") are making those gadgets, traditional exercise activity and equipment outdated.
Coaches at Cygan's franchised locations use Exerbotics to measure the unique muscular makeup of each of their clients. This data-driven assessment informs intelligent exercise recommendations reinforced by motivating real-time digital feedback and computer controlled resistance.
"Our decision to acquire Exerbotics was based on our desire to own the process of continuous innovation and secure the proprietary nature of our fitness and business models," said Cygan. "Now we fully control how and where this game changing technology is deployed, which makes The Exercise Coach franchise opportunity unlike any other that exists."
The Exercise Coach is moving fitness into the 21st century. Cygan says it's "time to move beyond the 'health tech' hype and deliver genuine value through authentic innovation." Until now, "health and fitness tech" such as wearable gadgets and apps have merely tracked activity and reported it after the fact. Now, The Exercise Coach offers a tech enabled workout fueled by feedback that prompts and responds to users when it matters most – during their workout. This is the first digital-physical workout guided by a trainer with moment to moment insight into each client's true effort level.
"Our technology empowers our coaches by putting the most relevant information about our clients right at their fingertips, turning them into super-charged sources of motivation," said Brad Bundy, Houston area multi-unit franchise owner. "The fusion of technology and trainer is producing measurable results for people of all ages with just a fraction of the time investment standard workouts require."
Founded in 2000, The Exercise Coach began franchising in 2011 and currently has 30 locations operating in Illinois, Iowa, Indiana, Missouri, Texas, North Carolina, Georgia and Arizona, with another 35 in development throughout the US. The Exercise Coach expects to have a total of more than 50 locations open by the end of 2015 and an eventual footprint of more than 500 locations throughout the US.
Franchising Website: http://exercisecoach.com/index.php/franchise/a-stronger-fitness-franchise/
Photo - http://photos.prnewswire.com/prnh/20150615/223237
SOURCE The Exercise Coach
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