SAN FRANCISCO, April 26, 2011 /PRNewswire/ -- AdRoll announces today their partnership with five of the largest e-commerce software platforms, representing over one million online stores. This expansion distinguishes AdRoll as the most widely deployed retargeting technology in the industry. The platform integrations make it instant and seamless for merchants to launch profitable display advertising for their stores.
The new partners include Volusion, Miva Merchant, Shopify, UltraCart, and 3DCart. These e-commerce platforms provide storefronts and shopping cart software for a wide variety of businesses. "Volusion's customers range from merchants who sell just a few items, all the way up to multi-million dollar businesses. AdRoll is a great technology platform that can deliver excellent results for all of them," says James Booker, Business Development Manager at Volusion.
Display advertising has seen significant advances in the past year. In addition to building brand recognition, display can now deliver ROI that rivals search marketing. "Retargeting is becoming a mandatory marketing channel for e-commerce businesses," said Miva Merchant COO Rick Wilson. "We chose AdRoll because they have a track record of success with even our most sophisticated and demanding users."
AdRoll combines superior service with a powerful and scalable technology platform. Individual customers have access to transparent reporting and dashboards that give them total control of their campaigns, while partners can integrate through AdRoll's robust APIs. "AdRoll's mission is to make highly effective display advertising accessible to everyone," says AdRoll CEO, Aaron Bell. "We're delighted to build our technology in close collaboration with these widely adopted e-commerce platforms."
AdRoll makes retargeting simple and profitable for brands of all sizes. AdRoll's platform provides unmatched transparency, cross-platform reach across the largest display inventory sources, and tools that personalize ad campaigns based on a visitor's shopping behavior. This advanced retargeting technology, as well as behavioral and site-targeted campaigns, ensures that advertisers get maximum return from their online advertising investment.