Flash Networks Announces Harmony Mobile Internet Optimization for iPad

HERZLIA, Israel, April 21 /PRNewswire/ -- Flash Networks, a global provider of intelligent mobile Internet solutions, announced today enhancements to its Harmony Web & Media Optimization solution to support HTML5, the standard used by iPad for the delivery of rich media content. The enhanced Harmony solution optimizes video delivered via the HTML5 framework to provide smoother and faster mobile browsing for iPad users while performing data reduction to enable operators to cost-effectively manage the huge increase in data traffic.

HTML5, an open framework designed to handle video and rich media delivery, is supported by YouTube and Vimeo, two of the largest video sharing sites, and is expected to be adopted by most video content providers in the near future. HTML5 is also supported by all of the latest iPhone OS devices, including the iPad and iPhone, which accounts for over 60 percent of mobile web traffic generated by smart phone platforms, according to Market Share.

"The introduction of iPads will significantly increase the already tremendous volume of data traffic that has been generated by the iPhone and other Internet-centric mobile devices," commented Merav Bahat, Vice President of Marketing and Business Development at Flash Networks. "As the mobile Internet continues to grow and evolve, data optimization solutions are essential to ensure that subscribers don't become frustrated by network congestion and, at the same time, enable operators to effectively manage growing traffic requirements."

The Harmony Web & Media Optimization clientless solution enables operators to optimize video traffic based on various parameters, including date and time, network congestion, and subscriber information. Due to highly efficient transcoders and a unique system architecture, Harmony Web & Media Optimization has a low footprint, resulting in a solution that is up to five times more cost-effective than other solutions. Harmony does not limit its optimization to a pre-selected list of sites, but sits at the heart of the network, inspecting, identifying, and then optimizing all video traffic for a superior browsing experience and maximum data reduction.

About Flash Networks

Flash Networks is a global provider of intelligent mobile Internet solutions that enable operators to improve quality of experience, reduce network operational expenses, and manage and monetize the mobile Internet. Providing a faster, safer, richer, and more personalized user experience, Flash Networks' Harmony Mobile Internet Services Gateway helps operators achieve significant cost savings through intelligent data traffic optimization, and applies intelligent policies for targeted marketing and charging. With offices in Europe, Asia, and North America, Flash Networks' installed base of top-tier mobile carriers includes O2, Orange, SingTel Group, T-Mobile, Telefonica, Telenor, Verizon Wireless, Vodafone, and Wind. For more information, visit www.flashnetworks.com.

SOURCE Flash Networks