FLW, Typhoon® Polarized Optics Team Up
30 Apr, 2012, 04:39 ET
MINNEAPOLIS, April 30, 2012 /PRNewswire/ -- FLW, the world's premier tournament-fishing organization, announced today that Typhoon® Polarized Optics has reached an agreement to become the latest corporation to join the team of sponsors for the 2012 FLW season. Typhoon® Polarized Optics offers a thinner Polycarbonate UV protected lens than competitors, and are 35 percent lighter than other polarized sunglasses. Their lifetime warranty ensures customers that Typhoon® will be the last pair of sunglasses they ever own.
Through its sponsorship, Typhoon® will receive exposure across all of FLW's media platforms, including its bass and walleye tournaments and Expos, FLW Bass Fishing and FLW Walleye Fishing magazines, multiple websites, and the most widely distributed weekly outdoors-sports television show in the world, "FLW". "FLW", hosted by Jason Harper is broadcast on Sundays in high-definition (HD) to more than 559 million houses worldwide on NBC Sports Network.
"The partnership formed with FLW and Typhoon Polarized Optics is a natural fit and we look forward to growing this mutually beneficial relationship," said Trisha Blake, President of Marketing.
Representing Typhoon® Polarized Optics on the FLW Tour will be pro anglers Greg Bohannon, Scott Canterbury, J.T. Kenney, Clifford Pirch, Ron Shuffield, Scott Suggs, Wesley Strader, Clark Wendlandt and Jay Yelas. Walleye Tour pro angler Eric Olson and veteran FLW Tour co-angler Frank Divis Sr. will also represent the brand.
"Typhoon Polarized Optics fills a cool niche in the optics world," Kenney said. "They are a really high-quality pair of sunglasses, and at $50 to $60, they're coming in at a really nice price point."
Typhoon CEO, Roy Burchett said, "Typhoon Polarized Optics is excited to be a strategic partner with FLW. Typhoon is committed to bring a high-quality sunglass to the FLW enthusiast, at a price that is affordable. Typhoon is also promoting the Wear It to Win It contingency program – an FLW program that gives all anglers who compete in FLW Tour EverStart Series, Walmart BFL and FLW National Guard Walleye Tour competitions a shot at winning their share of a possible $186,000 in total prize money. For more details on Wear It to Win It go to Typhoon.com."
FLW is the industry's premier tournament-fishing organization, providing unparalleled fishing resources and entertainment to our sponsors, fans and host communities. FLW is offering anglers of all skill levels the opportunity to compete for millions in prize money nationwide in 2012 over the course of 190 tournaments across five tournament circuits, each providing an avenue to the sport's richest payday and most coveted championship trophy – the Forrest Wood Cup. FLW is committed to providing a lifestyle experience that is the "Best in Fishing, On and Off the Water," through a variety of platforms including tournaments, outdoor expos and the world's richest fantasy sports game – FLW Fantasy Fishing. For more information about FLW and FLW Fantasy Fishing, visit FLWOutdoors.com or FantasyFishing.com and look for FLW on Twitter and Facebook.
ABOUT TYPHOON®POLARIZED OPTICS
Typhoon® Polarized Optics sunglasses are available in three different Aquaview lens transmissions: Copper Rose, Horizon Grey and Sunset Brown. Typhoon® sunglasses are currently available in 18 different styles and are all backed by a full lifetime warranty. Typhoon® also has several sunglass models that are available to use with prescription lenses. Typhoons® retail between $49.99 and $69.99 and include a protective microfiber carrying case that doubles as a cleaning cloth. For more information on the complete line of Typhoon® Polarized Optics and to find your local authorized dealer, visit typhoon.com.
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