Bashas' and Instacart joined forces to bring same-day grocery delivery to customers in March 2017. Based on the strong initial results -- including 13% average weekly sales growth (WoW) and average basket sizes more than two times the size of in-store baskets -- Bashas' is doubling down on the partnership with the launch of their own e-commerce Bashas' Powered by Instacart site to provide same-day grocery delivery to over 1.4 million households in the Phoenix metro area.
"Today's world is focused on convenience and it is important for us to offer time saving solutions to our customers. Through the partnership with Instacart, our customers get fresh, quality ingredients at great prices delivered right to their door," says Ashley Shick, Director of Communications and Public Affairs for Bashas' Family of Stores. "As a family owned grocer we understand that family time is most important so less time shopping can mean more time for families to spend together."
Bashas' customers across the Phoenix Metropolitan Area can now visit bashas.instacart.com to fill their virtual carts with all their favorite items, from produce and meat to everyday essentials and even alcohol, and have them delivered straight to their doorstep, often in as little as an hour. Customers who place orders on the Bashas' Powered by Instacart site will enjoy the same great in-store and Thank You Card prices they enjoy when shopping in person, while getting back something truly valuable: time.
"Bashas' is Arizona's favorite hometown grocer and a big part of the local community in Phoenix, which makes them a perfect partner given Instacart's mission to bring customers the groceries they want from the brands they trust," said Nilam Ganenthiran, Instacart's Chief Business Officer. "We are thrilled to launch the Bashas' Powered by Instacart site and continue helping brick and mortar retailer partners like Bashas' win in an increasingly Amazon'ed world."
Instacart helps people cross grocery shopping off their to-do lists with just a few clicks. Customers use the Instacart website or app to create their shopping lists from their favorite, local stores and Instacart connects them with shoppers who hand pick the items on their list and deliver them straight to their door. Founded in San Francisco in 2012, Instacart has quickly scaled to over 60 markets nationwide and partnered with retailers across the United States, including popular national chains as well as local, regional grocers. By combining a personal touch with cutting-edge technology, Instacart offers customers a simple solution to save time and eat fresh food from the most trusted grocery brands. Instacart is the only grocery service that can meet today's on-demand lifestyle by delivering in as little as one hour. First delivery is free at www.instacart.com.
About Bashas' Supermarkets
Bashas' is an Arizona-based, family-owned and -operated grocery chain known for its fresh produce, made-from-scratch bakery items, full-service butcher shop and award-winning Chef's Entrées. Bashas' was established in 1932 and since its inception has given more than $100 million back to the communities in which it serves. For more information, visit www.bashas.com.
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