PARK CITY, Utah, Jan. 29, 2019 /PRNewswire/ -- Before Colin Kaepernick, there was Arthur Ashe. In 1968, one of America's most tumultuous years, Ashe emerged as an elite athlete who parlayed his fame as the first black man to win the US Open tennis championship into a lifetime devoted to fighting injustice.
"Arthur Ashe used his US Open Championship to advocate for social change and he devoted his life to social justice and human rights," said Mike Jackson of Get Lifted Film Co. "Our Virtual Reality film immerses the viewer into the mind of Mr. Ashe and the challenges he faced on the day he won his first US Open."
"We had over 6,000 viewers at the 2018 US Open who found this immersive experience profound. Through our Sundance premiere and sponsorship partners we are and will be providing opportunities for many more children and adults worldwide to have access to this powerful experience," adds Beth Hubbard, Producer at Oak Street Pictures.
This unique VR experience weaves together 360° video re-creations, archival material, and evocative, never-before-seen 360° sand animation to tell the story. In partnership with The Raben Group's Impact Entertainment division, ASHE '68 Virtual Reality Experience will lead a robust engagement campaign designed to spur conversation about opportunity and inequality, empower individuals to advocate for local change, and create positive impact in communities nationwide.
ASHE '68 is directed by Emmy-nominated Brad Lichtenstein of Custom Reality Services (CRS), and co-directed by Rex Miller and Jeff Fitzsimmons. Oak Street Pictures' Beth Hubbard serves as Producer, with Renee Frigo as Executive Producer. John Legend and Mike Jackson of Get Lifted are Executive Producers. Original music by Vernon Reid (founding member of Grammy award-winning rock group, Living Colour) and world-ranked tennis pro Chris Eubanks plays Arthur Ashe. The Foundation for Global Sports Development, the International Tennis Hall of Fame, and Sports Illustrated are supporting partners.
About Oak Street Pictures
Oak Street Pictures produces content for film, television, live performances, short-form media, virtual/augmented reality and live performances focused on true, illuminating stories. Renée Frigo and Beth Hubbard are producing partners committed to creating transformative and meaningful entertainment. www.oakstreet.pictures
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SOURCE Oak Street Pictures