FoodMinds Expands Global Capabilities

OAKBROOK TERRACE, Ill., Oct. 4 /PRNewswire/ -- FoodMinds, a food and nutrition company, today announced it has expanded its global presence with its International Network of Consultants in 13 countries and has established a strategic partnership with RGNutri, a health and nutrition company based in Sao Paulo, Brazil.

Founded in 2006, FoodMinds specializes in harnessing science, public affairs and communications to help its clients meet its business and public health objectives. Within the International Network of Consultants, FoodMinds has agreements with leading health and nutrition professionals across Europe, South America, North America, Australia and Asia.

"The addition of the International Network of Consultants gives FoodMinds the ability to offer international nutrition services," said Bill Layden, partner at FoodMinds. "This represents another milestone in providing our clients new opportunities and new situations to create and tell a better story—on a global scale."  

FOODMINDS & RGNUTRI STRATEGIC PARTNERSHIP

FoodMinds' new strategic partnership with RGNutri will combine the strengths of FoodMinds with one of Brazil's leading health and nutrition communications consulting companies to deliver additional services and expertise to the clients of both firms.

"Brazil is one of the first markets we have identified as key for global expansion of FoodMinds," said Jose Cubillos, FoodMinds' international director. "Brazil, as one of the biggest food markets in Latin America, is primed for a specialist to help its companies navigate the challenging food environment for new growth opportunities."

In their first joint initiative, FoodMinds and RGNutri are hosting an invitation-only workshop, "Do You Want to be Part of the Next Food Nutrition Revolution?" on October 7 in Sao Paulo, Brazil. The FoodMinds/RGNutri team will speak to over 30 of the world's leading food and beverage companies about the new challenges and opportunities they face in the global food and nutrition environment. Executives from marketing, research and design, nutrition and communications will be engaged in a conversation about how to apply new thinking to form long-term strategies that will be meaningful to their business.  

"Food and nutrition companies in Brazil need to be proactive—instead of reactive—as they will increasingly face more scrutiny and regulation in this market," said Heloisa Guarita Padilha, partner of RGNutri. "We believe the strategic partnership with FoodMinds and RGNutri will help food and beverage companies be successful in making small revolutions instead of evolutions of the same old strategies."

ABOUT FOODMINDS

FoodMinds, a food and nutrition company, harnesses science, public affairs and communications to help its clients tell a better story that makes a difference. Ranked the #4 food and beverage independent public relations firm in the U.S. by O'Dwyer's in 2010, FoodMinds applies its knowledge and critical thinking to help clients such as Dairy Management Inc., Kellogg Company and the Hass Avocado Board. Visit www.foodminds.com to learn more.

ABOUT RGNUTRI

Based in Sao Paulo, Brazil, RGNutri is a health and nutrition communication consulting company that provides expert advice to food and beverage companies – and their customers – about healthy eating. Our team works closely with brand managers to provide science substantiation and positioning for functional and health product claims. Our commitment on science and experience with clients allows us to anticipate nutritional trends to create key health messages for our clients' food and beverage products. RGNutri delivers differentiated and comprehensive solutions because we know that food is strategy. Visit www.rgnutri.com.br to learn more.

SOURCE FoodMinds