Football Greats Want to Come to Your House to Homegate!

CHICAGO, Oct. 13, 2011 /PRNewswire/ -- What would make watching football with your friends even better? How about the ultimate Miller Lite homegating experience – cheering on your favorite team with a famous football player in your very own living room!

Miller Lite is inviting fans 21 and older to take their football-watching to the next level by giving them the chance to bid on once-in-a-lifetime homegating experiences with former greats Emmitt Smith, Barry Sanders, Ahman Green and Jonathan Ogden. Not only does the experience include talking shop with a football legend over a great-tasting Miller Lite, but the winning bidder will get complimentary food and beverages to enjoy with their friends during the game.

All of the proceeds of the auction will benefit the Gridiron Greats Assistance Fund, a non-profit organization providing financial grants and medical assistance to retired football players in dire need. The organization focuses on the humanitarian side of post-football related issues, which include coordination of social services to retired players who are in need because of a variety of reasons including inadequate disability and/or pensions.

"Since the football season is heating up, we want to give fans the chance to taste greatness and have an awesome homegating experience with their friends and some phenomenal former football players," said Kevin Oglesby, Miller Lite marketing director. "There's no better way to watch a game -- hanging out with a football legend while enjoying delicious food and great tasting Miller Lite, all while raising money for Gridiron Greats."

Fans can check out www.ebay.com/MillerLite to bid to have the following players join their Miller Lite homegate:

• Ahman Green: Sunday, October 23 (Green Bay at Minnesota)
• Emmitt Smith: Sunday, November 20 (Dallas at Washington)
• Jonathan Ogden: Sunday, December 4 (Baltimore at Cleveland)
• Barry Sanders: Sunday, December 18 (Detroit at Oakland)

The auctions are open to residents 21 and older in the 48 contiguous United States; winners must reside within 75 miles of a major airport.  The auction component is being managed on eBay by Auction Cause, a premier online auction management agency specializing in high-profile design, strategy, and cause marketing for corporations and nonprofits worldwide. For more information, visit AuctionCause.com.

The first auction, with Green, begins today and concludes Thursday, October 20, at 1 p.m. Eastern.  For more information, visit ebay.com/MillerLite.

About MillerCoors

MillerCoors brews, markets and sells the MillerCoors portfolio of brands in the U.S. and Puerto Rico.  Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers.  MillerCoors is the second-largest beer company in America, capturing nearly 30 percent of U.S. beer sales.  Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment.  Miller Lite is the great-tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies.  MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft, and economy brands Miller High Life and Keystone Light.  The company also offers innovative products such as MGD 64, Miller Chill and Sparks.  The new MillerCoors craft and import company, Tenth and Blake, imports Peroni Nastro Azzurro, Pilsner Urquell, Grolsch and Molson Canadian and features craft brews from the Jacob Leinenkugel Brewing Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company.  MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel's craft brewery in Chippewa Falls, Wisconsin, and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver.  The MillerCoors vision is to create the best beer company in America by driving profitable industry growth.  MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact.  MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.

SOURCE MillerCoors