FootSmart Retains National PR Firm to Establish Itself as the Trusted Source for Helping Address America's Foot Health Problems

Trevelino/Keller Selected Based On Expertise in Consumer Lifestyle and E-Tailing

Feb 27, 2012, 05:00 ET from Trevelino/Keller

ATLANTA, Feb. 27, 2012 /PRNewswire/ -- FootSmart, the country's leading retailer of foot health products and comfort footwear, announces that it has retained Trevelino/Keller as its first public relations agency of record.

Since opening its doors in 1989, FootSmart has focused on keeping America walking in comfort.  It works closely with an accomplished team of merchants, footwear designers and healthcare professionals to assemble an extensive selection of products designed to offer comfort and relief to the 80 percent of the U.S. adult population who suffer from one or more foot conditions every year. 

FootSmart offers more than 3,000 comfort, health and pain-relieving products to help alleviate nearly 65 unique foot and lower body conditions, including bunion and toe discomfort, heel pain and general foot pain. The company offers the majority of its shoes in extended sizes and widths to accommodate consumers who are hard to fit.

"With extensive experience in e-tailing and consumer products, vertical markets and the ability to elevate national brand awareness and provide thought leadership for its clients, Trevelino/Keller proved to be a natural fit," states Alan Beychok, president and CEO of Benchmark Brands, parent company of FootSmart. "We have a number of exciting initiatives in play, and it's the right time to engage a partner like Trevelino/Keller as we work to gain a stronghold on our position as the 'expert foot comfort outfitter.'"

Recognized as one of the top 30 firms to work for in North America, Trevelino/Keller is often sought after by rapidly scaling companies seeking a strategic partner whose creativity, team modeling and tireless work ethic complement their multi-dimensional, fast moving models.

"We are excited to work in partnership with such a dynamic direct-to-consumer organization," says Dean Trevelino, principal, Trevelino/Keller. "FootSmart's founder, Alan Beychok, pioneered the marketing concept of "Lower Body Health" in the 1990s and has done an amazing job of evolving the business into a hybrid of lower body health and comfort footwear. The company is an unrecognized leader, but we look forward to telling their impressive story."

About Trevelino/Keller

Headquartered in Atlanta with a presence in Washington, DC and Charleston, SC, Trevelino/Keller specializes in public relations, social media and brand communications. Its areas of practice include Technology, B2Business, Lifestyle, GreenWorks, Franchising and Health. In 2005, Trevelino/Keller founded the Atlas Alliance, made up of likeminded boutiques that offer cultural (Hispanic and Latino), geographic (Europe, Middle East and Asia Pacific) and specialty expertise (entertainment, public affairs). In 2006, Trevelino/Keller founded The Start-Up Council to support early stage companies on a gratis basis. In 2010, the firm launched Wheelhouse, its social marketing brand focused on delivering next generation online solutions. For more information about the firm, its practice-focused ning communities or Wheelhouse, visit For career placement, visit the firm's PR site,

About FootSmart

Since 1989, FootSmart has been the expert foot health and foot comfort outfitter, operating America's largest direct retailer of comfort footwear and foot health products.  It offers more than 3,000 comfort footwear, health and pain-relieving products through internet and catalog.  In addition to designing, developing and sourcing its own products, it sells over 100 leading footwear brands including Aerosoles, Clarks, Crocs, Easy Spirit, Merrell, New Balance, Orthaheel and SoftSpots.  Headquartered in Atlanta with distribution facilities in Memphis, TN, FootSmart is a subsidiary of Benchmark Brands, Inc.  For more information, visit

SOURCE Trevelino/Keller