For the Fashion-Forward Mom With Safety in Mind Dorel Juvenile Group Introduces New S1 Series by Safety 1st

FOXBORO, Mass., Jan. 27, 2011 /PRNewswire/ -- Dorel Juvenile Group (DJG), Inc., a division of Dorel Industries (TSX: DII.B, DII.A), and the nation's largest juvenile products manufacturer, announces the launch of a new, premium collection - the S1 Series by Safety 1st - offering premium design with safety in mind.  S1 Series is the first collection of its kind designed to meet exceptional standards of both safety and style, providing parents with high quality products for travel, meal time, and play.  The line, which includes a travel system, play yard and high chair, is now available exclusively at Babies"R"Us stores nationwide and online at Babiesrus.com.  

To view the multimedia assets associated with this release, please click:  http://multivu.prnewswire.com/mnr/safety1st/48342/

(Photo: http://photos.prnewswire.com/prnh/20110127/MM36739 )

"As the leaders in cutting-edge safety innovation, we're excited to combine our traditional safety expertise with fashion-forward style with the new S1 Series by Safety 1st," said Dave Taylor, President and CEO of Dorel Juvenile Group.  "With the launch of this series and by providing these new premium products we continue our commitment to parents and caregivers to deliver the products they want and the quality they trust."

The S1 Series debuts with the following products, with more offerings set to release later this year.

S1 Aerolite LX Premier Travel System

This sleek new travel system features one of the lightest weight strollers on the market while still providing fashion-forward styling, innovative safety technology, and all of the convenience features parents expect when traveling with baby, such as the multi-position canopy and a seat that reclines for comfort.  The S1 Aerolite LX Premier comes with the S1 onBoard™ 35 Air infant car seat, featuring revolutionary Air Protect® Side Impact Technology to help protect children in side impact crashes.  The stroller also features 1-hand fold and stand for an ultra-compact footprint when stored.

S1 Satellite™ Premier Play Yard

Baby's nursery is complete with the brand new S1 Satellite™ Premier Play Yard, featuring an innovative hamper system for easy use and care, which is removable and washable.  In addition, it includes the new twinkling Starry Night mobile that gently calms or entertains baby.  The S1 Satellite™ Premier provides convenience at any time, as it features a comfortable bassinet for nap time, an elevated changing table, and plenty of room for play. 

S1 ComfySeat Premier High Chair

A stylish high chair for meal time, the S1 ComfySeat Premier includes safety features such as the SlideGuard® safety restraint, and a five-point safety harness that adjusts with a growing child, accommodating up to 50 pounds.  It also has six height adjustments to grow with the child as well as being multi-functional in the home. The plush seat keeps baby comfortable while convenience features such as a compact fold and a dishwasher safe insert tray make for easy clean-up. 

The S1 Series by Safety 1st is launching exclusively at Babies"R"Us stores nationwide and online at Babiesrus.com.  For more information, including safety features, available fashions and to watch our new sizzle video, please visit www.safety1st.com/S1.

About Dorel Juvenile Group

Dorel Juvenile Group USA is a division of Dorel Industries Inc. (TSX: DII.B, DII.A), a world class juvenile products and bicycle company.  Established in 1962, Dorel creates style and excitement in equal measure to safety, quality and value. The Company's lifestyle leadership position is pronounced in both its Juvenile and Bicycle categories with an array of trend-setting products.  Dorel's powerfully branded products include Safety 1st, Quinny, Cosco, Maxi-Cosi and Bebe Confort in Juvenile, as well as Cannondale, Schwinn, GT, Mongoose, Iron Horse and SUGOI in Recreational/Leisure. Dorel's Home Furnishings segment markets a wide assortment of furniture products, both domestically produced and imported.  Dorel is a US$2 billion company with 4500 employees, facilities in nineteen countries, and sales worldwide. 

SOURCE Dorel Juvenile Group