For The First Time ASICS Introduces 360 Degrees Of GEL® Cushioning Technology With Launch Of GEL-Quantum 360™

IRVINE, Calif., July 14, 2015 /PRNewswire/ -- ASICS America Corporation is proud to launch its most technically-innovative sports performance footwear ever, the new GEL-Quantum 360™, which provides athletes with 360 degrees of its award-winning GEL^® Cushioning. This expertly-engineered shoe, more than five years in the making within ASICS' highly acclaimed Institute of Sports Science in Kobe, Japan, was created to deliver a one-of-a-kind experience for athletes of all kinds, providing maximum shock absorption and unmatched durability.

"The new GEL-Quantum 360™ is unlike any other performance shoe ASICS has created," said Tom Garza, Senior Director of Product, Footwear at ASICS America Corporation. "People know and love ASICS GEL^® technology and tell us all the time they want more of it, so we are giving it to them. We are bringing one of the most technically-advanced sports performance shoes ever to the market in the GEL-Quantum 360™. It is a game-changer in terms of cushioning. You feel it the second you put it on."  

The ASICS GEL^® Cushioning System is the brand's legendary patented cushioning technology which reduces shock during impact and toe-off phases and allows movement in multiple planes as the foot transitions through the gait cycle. With the GEL-Quantum 360™ the company takes cushioning to the next level with this new shoe. To provide athletes with the maximum possible shock absorption without sacrificing stability, the GEL^® units are strategically placed throughout the shoe. The GEL-Quantum 360™ is perfect for athletes demanding an ultimate performance shoe that will keep them going that extra mile at the gym or on the road. 

Engineered with the athlete in mind, the discrete construction of the full length TRUSSTIC SYSTEM^® technology collects and releases energy for a spring-loaded ride to help runners power through each workout. The shoe also includes an advanced barely-there FluidFit^® upper to provide strategic support for greater comfort. With eye-popping color combinations, ranging from "Flash Coral/Pink Glow/Flash Yellow" and "Zebra/Lightning/Blue Light" for women to "Turquoise/Black/Flash Yellow" and "Hot Orange/Black/Blue" for men, the GEL-Quantum 360™ is available in 20 color ways across the line. The GEL-Quantum 360™ also will serve as the official 2015 TCS New York City Marathon shoe, featuring a limited-edition NYC-inspired graffiti design.

The GEL-Quantum 360™, available for men, women and kids, retails at $170.00 for adults and $120.00 for kids. It is available nationwide starting July 15 at select specialty and sporting goods stores and online at www.asicsamerica.com.

"GEL RUNS DEEP™" Campaign
To celebrate the creation of this show-stopping shoe, a robust marketing campaign featuring the theme "GEL RUNS DEEP™" will support the launch of the GEL-Quantum 360™, including paid digital, mobile, print, in-store displays and out of home, a dedicated GEL-Quantum 360™ web page, a consumer contest and social media engagement. ASICS is partnering with more than 300 select retailers nationwide to launch the "Where's GEL-Y?" contest, a social media activation where users can participate in three interactive photo challenges on Instagram for a chance to win a pair of the shoes. Consumers can visit www.asicsamerica.com/wheresgely to learn more about the innovative shoe, as well as the "Where's GEL-y" activation, where the photo challenges will be revealed on July 17. The designated hashtag for the contest is #WheresGELy and the hashtag for the overall campaign is #GELQuantum360.

More about GEL-Quantum 360™
The men's GEL-Quantum 360™ weighs approximately 11.9 ounces, with the women's version weighing approximately 9.9 ounces. The men's heel height and the forefoot height is 22MM and 12 MM respectively. For the women's, the heel is 21MM and the forefoot is 11MM. 

Features of the innovative shoe, include:

• Rearfoot and Forefoot GEL^® Cushioning Systems
• FluidFit^® technology
• HEEL CLUTCHING SYSTEM™
• Seamless Construction
• TRUSSTIC SYSTEM^®
• Solyte^® Midsole Material
• ComforDry™ X-40 Sockliner
• ComforDry™ Lasting

About ASICS
Anima Sana In Corpore Sano, meaning "A Sound Mind in a Sound Body," is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded more than 60 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of performance athletic footwear, apparel and accessories. For more information, visit www.asics.com.

Follow @ASICSamerica on Facebook, Twitter and Instagram for exclusive content and real-time news around ASICS products, events, and elite athletes. 

The stripe design featured on the sides of ASICS^® shoes is a trademark of ASICS Corporation and is a registered trademark in most countries of the world. © 2015 ASICS America Corporation. All rights reserved.

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SOURCE ASICS America Corporation

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