Force Factor Kicks Off TikTok Shop Super Brand Day with Hair Health Spotlight and Charitable Cut-A-Thon

Brand to highlight Hair Growth Accelerator line through giveaways, livestreams and a hair donation drive supporting Wigs For Kids

BOSTON, Sept. 1, 2025 /PRNewswire/ -- Force Factor, one of TikTok Shop's fastest-growing health and wellness brands, announced its upcoming Super Brand Day activation on TikTok Shop, running Sept. 4–10, 2025.

The exclusive multi-day event will showcase Force Factor Hair Growth Accelerator Soft Chews featuring Lustriva, a patented and clinically studied biotin-silicon complex shown to deliver visible improvements in hair growth in as little as three weeks. Force Factor's Hair Growth Accelerator Soft Chews have captured the attention of millions on social media, going viral for their convenient, great-tasting soft chew format and ingredients.

As part of Super Brand Day, Force Factor will share new product bundles, major discounts, creator-led livestream shopping and surprise giveaways via TikTok Shop. The brand will also sponsor a hair donation drive with the nonprofit Wigs For Kids. From the Cut-A-Thon event, the brand aims to collect more than 500 inches of hair to create wigs for children with medical-related hair loss, helping to give recipients the self-esteem and self-image they deserve. The event will be held in Santa Monica, Calif., on Sept. 4 and streamed live on TikTok.

"Supporting Wigs For Kids during Super Brand Day is a meaningful way for us to help children rebuild their confidence during challenging times," said Daniel Wallace, CEO & Co-Founder of Force Factor. "At the same time, TikTok's creative commerce gives us an incredible platform to introduce millions of consumers to our most innovative products."

Wakefield Research survey data commissioned by Force Factor highlights why hair confidence matters: Nearly half of women said a compliment on their hair makes them feel their best — almost twice as impactful as compliments on clothing. Across generations, hair consistently ranks as a top source of confidence, with 74% of Gen Z, 66% of millennials, 56% of Gen X and 67% of boomers ranking hair among their top two compliments. 

"Our research shows that women of all ages are prioritizing hair health—and they're eager for effective and affordable solutions that can help," added Wallace. "That's exactly why demand for Hair Growth Accelerator has been so strong."

Follow @ForceFactor on TikTok and shop live on TikTok Shop during Super Brand Day, Sept. 4–10, 2025.

About the Study
The Force Factor survey was conducted by Wakefield Research among 1,000 nationally representative U.S. women ages 18+, between August 15^th–19^th, 2025. The data has been weighted.

About Force Factor
Founded at Harvard in 2009 and based in Boston's Innovation District, Force Factor is an award-winning global health company committed to developing powerful, safe, and effective formulas backed by groundbreaking scientific research. With a mission to help people Unleash their Potential, Force Factor vitamins, supplements, and superfoods are accessible, affordable, and available at national and international retailers as well as leading e-commerce stores.

Media Contact
Kylie Lowell, Director of Social Commerce Strategy
[email protected]
(603)-890-0046

SOURCE Force Factor