Ford Analyst Erich Merkle to Address Midsize Segment at Motor Press Guild's March Luncheon

Mar 07, 2012, 14:17 ET from Motor Press Guild




LOS ANGELES, March 7, 2012 /PRNewswire/ -- On March 13, Motor Press Guild (MPG), the largest automotive media association in North America, will host its monthly meeting at the Ford Design Showroom in Irvine with guest speaker Erich Merkle, U.S. Sales Analyst for Ford Motor Company. Merkle will provide a data-driven look at the highly competitive midsize segment and present the Ford Fusion's position in the heart of the American marketplace. 

"The new Ford Fusion wowed the crowds when the wraps came off at the North American International Auto Show this year," said Laura Burstein, president, Motor Press Guild. "We welcome Mr. Merkle's analysis of the crowded midsize segment and are eager to hear his sales predictions for the Fusion."

In 2010, the Ford Fusion Hybrid was named the North American Car of the Year, and in 2011, the Fusion had its best sales year ever.  Continuing the developments in this class-leader, the 2013 model, first introduced at the North American International Auto Show, will be the first midsize sedan to offer gasoline, hybrid and plug-in versions.  The prototype of the 2013 Ford Fusion will be on display at the luncheon for guests to see.

Who: Motor Press Guild
What: March Luncheon
When: Tuesday, March 13, 2012, 11:30 a.m.
Where: Ford Motor Company Design Center Showroom, 3 Glen Bell Way, Irvine, CA 92618



The Los Angeles-based Motor Press Guild (MPG) is the largest automotive media association in North America with more than 800 members. This non-profit trade guild is dedicated to promoting professionalism in automotive journalism through education and information exchange. Members include journalists from print, broadcast, and online outlets as well as public relations representatives, consumer groups and governmental bodies tied to the automotive industry. The organization hosts regular meetings featuring key figureheads in the auto industry and is widely recognized for its annual Dean Batchelor Award program and annual industry MPG Track Day.
For more information on the Motor Press Guild, please visit, the MPG Facebook page or Twitter @MotorPressGuild. For media inquiries please contact MPG Publicity Chair Brendan Flynn at 310-444-1850 or

SOURCE Motor Press Guild