Foresters Financial launches Foresters Live Well Plus: A breakthrough in selling participating whole life insurance

TORONTO, July 7, 2025 /PRNewswire/ - Foresters Financial^TM (Foresters) is proud to introduce Foresters Live Well Plus, a new participating whole life insurance product available through a new innovative single-session digital journey. This product simplifies and streamlines the sales experience, empowers producers and enhances client relationships, making it easier and faster for producers and their clients.

Collaborating with Afficiency, an insurtech company committed to streamlining the sale of life insurance products, Foresters has transformed how participating whole life products are illustrated, decisioned, issued, delivered and sold. Foresters Live Well Plus revolutionizes the sales process, making it easier and more efficient to sell participating whole life insurance.

"Our new approach to selling participating whole life insurance is, we believe, a game-changer for producers. It simplifies the sales process and enhances client satisfaction. We are excited to offer our producers and clients this innovative solution," said Mark Rush, US VP & Chief Distribution Officer, Foresters Financial.

Key benefits of Foresters Live Well Plus' digital breakthrough approach:

Seamless sales appointment: Producers can now conduct participating whole life insurance sales appointments without navigating multiple systems. This consolidated digital journey provides a smooth and efficient process.

Instant decisioning: Dynamic accelerated underwriting¹ decisions with issue up to $2,000,000.

Seamless integration of e-sign and e-delivery: Clients receive their life insurance contract instantly via electronic delivery once an application is approved and signed.

Member benefits: Member clients will be excited to see the many benefits² they can use right away. Registering for MyForesters.com is quick and easy to get started. It's the perfect time to ask for a referral so you can also help their friends and family.

Competitive edge: Foresters Live Well Plus is redefining how participating whole life insurance is sold with a fully digital, guided producer journey that meets today's clients' expectations for speed and simplicity. With the Afficiency platform, producers can deliver a faster, smarter and more connected sales experience, while offering the long-term value and guarantees that participating whole life insurance is known for.

"Foresters Financial is committed to providing life insurance solutions that meet the evolving needs of clients and producers. This new product and platform not only streamlines the sales process but also strengthens client relationships and fosters long-term loyalty," said Andrea Frossard, Chief Commercial Officer, Foresters Financial.

"We always knew that digitizing a whole life product journey, from end to end, wouldn't be easy, but Afficiency accepted the challenge," said JS Ledoux, VP, North American Product Management, Foresters Financial. Mark Scafaro, CEO and Co-Founder of Afficiency, added, "We are intensely proud of our collaboration with the expert team at Foresters to build this process and launch the product. We expect the launch of Foresters Live Well Plus heralds in a new wave of innovative, digital insurance products."

With this innovative process, Foresters Financial is empowering producers to deliver an elevated, seamless experience while providing clients with the security and peace of mind that comes with participating whole life insurance. Join us in redefining the future of life insurance sales.

Financial security and living your purpose

For over 150 years, Foresters has been helping families protect their financial future. But we don't stop there. As a purpose-driven organization, we empower our members with opportunities to enhance their health, support their local communities and champion the causes they care about most. We provide life insurance in the US and Canada, as well as life insurance and savings solutions in the UK, while partnering with our members to help them do more of the good they want to do.

Since 1874, we've been steadfast community builders. Today, sustainability, environmental consciousness and social responsibility are central to delivering our purpose. This commitment drives us to offer meaningful lifelong benefits, such as Foresters Care™ grants that unite communities, Competitive Scholarships³ to nurture future leaders and more initiatives designed to create a world where good thrives. Together, we're making a difference while inspiring new generations to give back. Foresters Financial is the trade name for The Independent Order of Foresters, the oldest non-denominational fraternal benefit society. For 24 straight years, The Independent Order of Foresters has received an "A" (Excellent) rating from A.M. Best.⁴

About Afficiency

Afficiency is an insurtech transforming the end-to-end life insurance buying process and accelerating the time it takes to get applicants approved and covered. With Afficiency's digital life insurance platform, it's never been easier to offer 100% digital in-session policy decisions. Afficiency works with its carrier and reinsurance partners to develop products and has a growing product catalog spanning categories such as term, and permanent life products. All our products are digitally underwritten and can be issued to applicants during the sales journey. We have issued thousands of policies to date, closing the life insurance coverage gap, eliminating friction and protecting more lives. To learn more about Afficiency, visit www.afficiency.com.

SOURCE The Independent Order of Foresters