Forget the Perfect Family Dinner. Ello Says Keep It Fresh.

Ello's first brand campaign celebrates leftovers, spontaneous moments and finding more fun in the everyday routines of family life.

CHICAGO, Sept. 23, 2026 /PRNewswire/ -- Ello, the colorful, design-forward drinkware and food storage brand made for everyday life, today announced "Keep It Fresh," its first-ever brand campaign, launching this fall across CTV, digital and social. For the first time, the campaign brings Ello's food storage, hydration and kids products together under one brand platform.

What's for dinner? And breakfast? And lunch? And snack? And dinner again?

Feeding a family can feel like an endless loop, especially when fall schedules kick back into gear. Ello thinks the answer isn't another perfectly planned meal. It's making the everyday stuff a little easier, a little less expected and a lot more fun.

The campaign celebrates the beautifully imperfect ways families actually eat, drink and spend time together: weeknight leftovers become dinner in a treehouse, snacktime becomes an excuse to play with your food, and a family walk in the park does double duty as date night.

The point? The best family moments rarely go according to plan.

"People know Ello for products they use every single day, but we want them to know us for something bigger than a leakproof water bottle or adorable lunch box," said Jill Pearson, EVP at Leapfrog Brands, Ello's parent company. "'Keep It Fresh' is about building a brand people want to bring into more parts of their lives. It gives us one idea that can grow across categories while still staying true to what made people choose Ello in the first place: kitchen products that make everyday life easier and leave a little more room for fun."

Making Everyday Life a Little Easier

Known for colorful, design-forward products made for everyday life, Ello brings that idea to life across its portfolio: food storage gives leftovers another life, reusable bottles keep drinks cold wherever the day goes, and kids products make meals and snacks easier at home and on the go.

Ello partnered with creative agency Ceiling Train to build the campaign around an insight its team, many of them parents themselves, knew firsthand.

"There's a ridiculous amount of pressure wrapped up in a question as simple as 'what's for dinner?'" said Christina Cooksey, founder of Ceiling Train. "We wanted to give families permission to break some rules: Eat the leftovers. Take dinner outside. Let Tuesday feel like Friday. The moments your kids remember probably aren't going to be the ones that stuck to a routine."

Real Families, Real Moments

The campaign practices what it preaches. Created by a team of parents and starring real families, "Keep It Fresh" captures the laughs, sibling squabbles and small moments that happen when family life isn't perfectly scripted.

"Keep It Fresh" launches in late September across CTV, digital and social. To view the campaign, visit ElloProducts.com/Keep-It-Fresh.

About Ello

We're here to bring freshness and joy back to the small moments that make up our lives: the packed lunch, the Tuesday night dinner, the at-home coffee. Ello creates thoughtfully designed drinkware, food storage and kids products that bring more ease and joy to everyday routines. For more information, visit ElloProducts.com.

SOURCE Ello