PORTLAND, Ore., Sept. 12, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, serving the advertising, television and movie industries, today announced Dave Boylan has been elected to join its Board of Directors. This prominent endorsement of Rentrak by a highly respected and well-connected industry leader will help Rentrak's management team accelerate its exceptional growth in local television stations.
"Over the years, Dave has been a change agent in local television. As Vice President/General Manager of the ABC affiliate in Miami (WPLG-TV), his station was one of the first to make Rentrak part of its sales strategy. Since then, he has been working to encourage the television industry to adopt Rentrak's local TV currency," said Rentrak's Chief Executive Officer and Vice Chairman Bill Livek. "Dave's experience gives our Board first-hand input on what local stations want and will help us with the future local TV roadmap, so that every station will want to join the revolution that is happening in local TV with Rentrak."
Prior to the announcement of his retirement from WPLG, Boylan was the Chairman of the ABC Affiliate Board of Governors, serving as liaison with over 200 ABC affiliates. He brings almost 40 years of television experience to Rentrak's Board of Directors and 27 years as a Television General Manager in four different markets. In addition to Miami's WPLG, Boylan oversaw FOX owned-and-operated stations KTTV in Los Angeles, WTVT in Tampa Bay and WGHP in Greensboro.
"Being an early adopter of Rentrak and understanding the need for local TV to be measured in a vastly improved way, my seat on Rentrak's Board of Directors is a natural fit," said Boylan. "Leaving Post-Newsweek, a company that I love, to join Rentrak's Board is a direct reflection of my focus on helping Rentrak continue to change the future of the way local television stations are measured."
"Our Board is extraordinarily strong because we have carefully selected seasoned veterans who have served as executives from all spectrums of the industry. We have experts in advertising, research, direct marketing, media, communications, finance—and now local television," said Rentrak's Non-Executive Chairman of the Board Brent Rosenthal, "I am so proud of what Rentrak has accomplished and very excited for what we have in store."
About Rentrak Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
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